THE SUPPLY CHAIN MANAGEMENT CONCEPT Multiple Choice Questions 1. According to Professor Mentzer and colleagues‚ the supply chain concept originated in what discipline? c. logistics (c; p. 33) 2. The supply chain management philosophy emerged in which decade? d. 1990s (d; p. 33) 3. A ____________ encompasses all activities associated with the flow and transformation of goods from the raw material stage‚ through to the end user‚ as well as the associated information
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(Heizer/Render) Chapter 11 Supply Chain Management Section 1 The Supply Chain’s Strategic Importance 1) Even though a firm may have a low cost strategy‚ supply-chain strategy can select suppliers primarily on response or differentiation. Answer: FALSE 2) The supply chain for a brewery would include raw ingredients such as hops and barley but not the manufactured goods such as bottles and cans. Answer: FALSE 3) When using the low-cost strategy for supply chain management‚ a firm should
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IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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6-1 Corporate strategy Business strategy Operations Strategy Mission Objectives (cost‚ quality‚ flexibility‚ delivery) Functional strategies in marketing‚ finance‚ engineering‚ human resources‚ and information systems Strategic Decisions (process‚ quality system‚ capacity‚ and inventory) Distinctive Competence Consistent pattern of decisions Operations Strategy Process (Figure 2.1) 2-2 Course organization Logistics Semester 1 Block 1 Year 1 Block
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SUPPLY CHAIN & LOGISTICS MANAGEMENT Homework #1 (Due – April 18‚ 2013) Electronic Submission MS Word MSc ECOM/ICOM assignment submission system File name: hw1 and your HKU ID (e.g. hw1_1234567) Please limit the answer to 1 page for each (sub)question (60%) Case: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain (Textbook‚ pp.179-187) 1. a) Why does L5 incur higher manufacturing and logistics costs than L6? What are some of the costs that are incurred in L5 but not
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Everyone from beginners to enthusiasts and even the world-renowned performers all can find the suitable musical instruments for them. Fender intends to position itself in the company not only a revered music industry name‚ but also a cultural icon (HREF 1). Fender Squier series of guitar‚ bass‚ speakers and other products combined with its full line of Fender acoustic guitar considering the price for focusing on musicians endurance offers a wide range of options. Long-term development by the inspired
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Louis Zecchino Case Study 1 I don’t feel that the fixed price contract agreed upon by Florida Retailing Company was the best way to procure ACME’s computer system. The reason for this is because with the agreement‚ 50% was being paid up front‚ where that could still probably be acceptable in a revised agreement‚ however‚ the other 50 % was being pad upon delivery. ACME received full payment without any guarantee that the computer system would be what as expected out of the system. This then hurt
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In a dramatic shift‚ it has decided to turn into a trader itself. It is entering the food-trading business as part of a major restructuring of its food and grocery initiative. It has created two supply chains: one to trade commodities in the open market through mandi shops while the second one will supply to its Reliance Fresh outlets. The split has occurred because Reliance has realised that there is money to be made‚ may be more‚ in simple commodity trading‚ especially with food prices likely
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"A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials‚ transformation of these materials into intermediate and finished products‚ and the distribution of these finished products to customers." Ganeshan and Harrison Supply chain provides a vital link between suppliers and customers. It involves meeting customers’ requirements in terms of time‚ quality and quantity. It helps to optimize design‚ planning‚ production‚ delivery of
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the efficient supply chain in order to provide good products. Besides‚ one should also remember the fact that "effective supply chain management has become a potential
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