loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications
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amongst them New Zealand has a high number. The mountain ranges in New Zealand are still being uplifted. Rocks are often weakened by folding and faulting‚ and there is also continual earthquake activity. The most common landslides in New Zealand are shallow and fast. They flow down like ‘wet cement’. Landslides are a crucial problem in the life of the people of New Zealand but mitigation strategies are being enforced to help cut down the damage they cause. All types of landslides occur in New Zealand
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Positioning Positioning is choosing a position in the target group’s minds‚ that: - is distinctive from the competition - is relevant for the target group - fits the organisation with the aim of creating a preference. Positioning Approaches 1. Is relative to competition. 2. Exists in the mind of the consumer. Attributes Competitors Use or application Price/quality Product user Product class Cultural symbol Positioning Quiz RyanAir Price KLM Attribute: emotional
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Education Technology Integration Why 1:1+ Murray Miller http://www.netwurx.ca murraymiller@outlook.com School IT Services What we do Research and test educational technology tools Purchase and maintain technology infrastructure Support student and faculty with academic use of technology Strengthen relationships with other private school technology departments Who we are A multi-disciplinary team committed to excellence Our mission: Support innovative academic work in
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Reading Strategies: Context Title: Why Privacy Matters Historical context: The speech has some more recent historical context as the author cites the importance of privacy and how it relates to modern events‚ such as the Snowden leaks. It’s worth also mentioning that Glenn Greenwald was to one who received some of the "sensitive documents" that were leaked. Author (list as much info as you can): Glenn Greenwald is a journalist who worked at the Guardian and received recognition when he came
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original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown
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Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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the brand awareness and the total individual offer. Six main competitors Indirect competitors such as chocolate are taken into account for the share on the shef. • 5. Competitors Adams 9% Cadbury/ Nielson 14% 9% 15% Rowntree 6% Nabisco/ Hersey 22% Wrigleys 23% Effem Foods Richardson outlot Effem Foods: dangerous competitor‚ innovative character‚ a pioneer in matters of designed exhibition goods. • 6. Distribution The 2/3 of distribution conducted through wholesalers The remaining 1/3 or
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Why Women Live Longer Thomas Kirkwood 1. If there are any men left who still believe that women are the weaker sex‚ it is long past time for them to think again. With respect to that most essential proof of robustness—the power to stay alive—women are tougher than men from birth through to extreme old age. The average man may run a 100-meter race faster than the average woman and lift heavier weights. But nowadays women outlive men by about five to six years. By age 85 there are roughly six
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Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing
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