19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Introduction Globalization is the process by which businesses or organizations develop international influence or start operating on an international level with other countries. (Oxford Dictionaries‚ 2013) Thomas L. Friedman described globalization as three eras for simple understanding; Globalization 1.0‚ where countries globalized‚ Globalization 2.0‚ where companies globalized and last but not least Globalization 3.0 where individuals globalize. (Friedman‚ 2005) We currently reside in Globalization 3.0
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Globalization is defined as worldwide networks of interdependence. (NYE‚ 255) The phenomenon itself has been around for thousands of years in different dimensions. These dimensions are environmental globalization‚ military globalization‚ social globalization and economic globalization. Economic globalization is the highlight of the 21st century globalization‚ but globalization has spilled-over beyond the economic sphere. Joseph Stiglitz argues that knowledge-based economy generates “powerful spillover
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term globalization has obtained a high sensitive charge throughout the years. Some people consider globalization to be a benefit process‚ at the same time as inevitable and irresistible. Other people see globalization with hostility‚ even fear‚ because they believe that it causes more inequality within countries and it threatens employment and the living conditions‚ therefore hampering the social progress of a country. According to Ira Rifkin‚ in the "Spiritual Perspectives of Globalization‚" it
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IMPACT ON GLOBALIZATION‚ GLOBAL POVERTY AND INEQUALITY INTRODUCTION Over the last few decades‚ inventions in the field of science and technology enlarging the domain of the global economy. In other terms‚ rapid globalization driven by advancement in technology and liberalization‚ shifting the weight from national economies to a global economy‚ in which rapid and without barrier financial capital flows and production is internationalized between countries‚ since the 1990‚ globalization has become
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Relationship to globalization Globalization is when one idea becomes standardized around the world by transportation or other ways of communicating; in other words‚ expanding a company and making it worldwide or globalizing it. That is only one definition though; some economists believe that globalization is bad and some believe it’s doing the world a favor. Nothing good in the world is purely good‚ there’s always something bad with it. I feel like I am both a spectator and a participant when
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While watching "Trail of Tears" I noticed the hardship of wanting to stay in the same location from John Ross break apart due to other political needs which lead to relocation of the Cherokee tribe. With the horrific pathways of muddy terrains and snowy areas during the process of relocating many of the Native Americans died day after day. However they had no choice since it was either to stay at their original homes but disband from the tribe or to contiue in the tribe but to face the predicaments
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Globalization of World Food Markets To date‚ globalization has influenced nearly every life sector in almost every country of the world. Global exchange of goods‚ services‚ and ideas do not let food industry stand on the sidelines. It means that the fast food industry is one of the fundamental outcomes of a rapidly globalizing world. It should be emphasized that sometimes globalization of fast food can have risks to local culture and economy. It is true to say that a lot of Asian nations are going
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WEEK 1- ASSIGNMENT Apple’s iphone - Not “made in America” 1) What is meant by globalization of human capital? Is this inevitable as firms increase their global operations? Globalization of human capital implies that people are moved out of their native country for employment in various fields. Since there are many companies around the globe and have branches in other countries‚ qualified people get an opportunity to move out and work. It is inevitable since globalization is established and
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Globalization introduction The idea of taking away your business and investing funds from domestic market to international market‚ with the exchange of ideas‚ culture and knowledge is known as globalization. Globalisation is the process of involving economic integration; it involves the transfer of policies‚ transfer of people‚ cultural diversity‚ and transmission of knowledge across borders‚ relations.it is the process of making world shorter and making things moves closer to each other. Somebody
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