TEAM CASE ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing
Premium Marketing
Smart Car Technology Answer A : The TravTek navigationsystem is installed in 100 Oldsmobile Toronados‚ the visual part of the system is a computer monitor. Through detailed colour maps‚ it leads the driver through the town. The map changes all the time‚ cause a computer connected to a navigation-satellite‚ and with a magnetic compass installed‚ calculates the fastest or easiest way to your destination. When yellow circles appear in a particular place on the screen‚ it means that there is traffic
Premium Road Mexico City Freeway
INHolland Haarlem. Authors: Ms Lily Sombroek Mr Gökhan Gündüz Mr Milan Bijl Mr Nick Roeten Mr Levi Meyer IBMS year 1 term 2 Project group 3 INHolland Haarlem University of applied sciences 07-01-2011 0 By INHolland Haarlem Authors: Ms Lily Sombroek Mr Gokhan Gunduz Mr Nick Roeten Mr Milan Bijl Mr Levi Meyer Class: Ib1b Subject: Introduce a marketing strategy for Smart. Course: International Business Management & Studies. School: Inholland Haarlem‚ university of applied sciences Teachers:
Premium Mercedes-Benz
Mercedes Canada Smart Car Building on its success in the European market over the past few years‚ Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards‚ Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with
Premium Marketing
Product The Smart Car concept derives from an artistic feel; mainly‚ small‚ fun to drive‚ a fashionable car‚ urban centred‚ and image base (its association with Mercedes). Product Design The Smart Car Roadster Coupe is a small‚ plastic-bodied‚ two seater weighing 1836.5 lbs‚ 134.9 in long‚ and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec‚ the Roadster
Premium Mercedes-Benz
Smart USA Marketing Plan Smartfortwo Megan Barnett‚ Johnathon Bish‚ Nathan Downes‚ and Hannah Loyd DeVry University‚ BUSN 319 April 6‚ 2009 Introduction and Mission Statement What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet‚ can be done safely and in style‚ with effortless routine‚ while clearly stating that you are contributing to the
Premium Penske Automotive Group Automobile Target market
The Smart car is definitely one of the best inventions of the century. It is probably one of the best businesses in the world that generates high profits while materializes environmental conservation visions. The Smart car is an incredibly tiny car that is made of plastic body panels and a reinforced steel shell‚ which means less energy and heavy-industrial raw materials required in the process of manufacturing them. The best feature of this car is its excellent gas mileage. In other words‚ the Smart
Premium Automobile Internal combustion engine Global warming
CASE STUDY: ADVENTURE IN THE AIR – THE WORLD OF AIR SPORTS Man has only conquered the air in the past three centuries‚ and particularly the last hundred years‚ but it has already become a well established milieu for adventure tourism. Exhibit 1 illustrates the main elements of the modern air sports field. Exhibit 1: The main air sports Most of these forms of air sport have only really developed in the past two or three decades‚ with growing numbers of people becoming active participants
Premium Hot air balloon
Case study on Smart Cars entering Nigeria and how it can be a success after its launch in Indonesia. Lagos‚ Nigeria is one of the fastest growing cities in Africa continent and is in a desperate need of the automobile industry. The car black market and high taxes are killing the automobile industry in Nigeria. Smart cars would prove to be a boon for the country‚ both economically and environment. South Africa wants to support Nigeria set up the automobile industry in Nigeria‚ which would provide
Premium Automobile
References: Bohlander‚ G.‚ & Snell‚ S. (2013). Managing human resources (16th Ed.). Mason‚ OH: Thomson/South-Western. Ray‚ L. (2013‚ August 10). The Advantages of Team-Based Incentive Pay Plans. Retrieved from http://www.ehow.com/info_12305445_advantages-teambased-incentive-pay- plans.html.
Premium Incentive Loyalty program Motivation