London School of Business & Finance (LSBF) MBA / MSc Marketing Module Market ing Management Assignment Title Marketing Management Assignment Type Written assignment Word Limit 3000 words Weighting 50% Student Intake Intake 6 Issue Date 18 Feb. 11 Submission Date 28 Mar. 11 Feedback Date Issued by (Assessor) Debbie Pearson Internal Verifier Kulbir Basra Plagiarism When submitting work for assessment‚ students should be aware of the LSBF guidance and regulations in concerning plagiarism
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The Importance of Transport in Location Selection The location of economic activities is fundamentally based on geographical concepts of the site and its situation. The site relates to the characteristics of a specific location while the situation concerns the relationships of a location in relation to other locations. Historically‚ specific sites suitable for defense or commerce have been important factors in the location of cities. In addition to being a factor of spatial organization‚ transportation
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Best Practices Dell - Dell Chemicals Management Program Dell‚ one of the major computer makers in the world‚ has responded proactively and systematically to both increasing global legislative on the use and management of hazardous substances and increasing consumer awareness. Dell’s Chemicals Management Program not only complies with upcoming as well as existing legal requirements but also meets key stakeholders requirements‚ which often turn out to be tougher than the legal standards. Dell’s
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Product Design The products that will be made out of the given components are corrective lenses for eyeglasses. The product will have the following features: a. Corrects near-sightedness or far-sightedness‚ whichever may be the case‚ through varying curvatures of the lenses‚ for different grades b. May be rectangular or circular in overall shape c. Around 1.5 inches in length‚ 1 inch in width d. Clear and transparent‚ not dark Considering that the finished goods (lenses) are very
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Frederick Winslow Taylor known as the father of scientific management has had a major impact on the way businesses operate today. Born March 20‚ 1856 in Philadelphia‚ Pennsylvania‚ Taylor‚ who had problems with his eyes and could not attend college. Instead‚ he went to work as a laborer in a machine shop. He later worked at Midvale Steel Works and became a manager in addition to attending night school to get a mechanical engineering degree. He saw the inefficiency and waste at his job and decided
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Chapter 10 1. Define capacity including the two ways it can be viewed. Provide an example of each way. Capacity is the capability of a manufacturing or service resource such as a facility‚ process‚ workstation‚ or piece of equipment to accomplish its purpose over a specific time period. Capacity can be viewed at the maximum rate of output per unit of time or as units of resource availability. Automobile plant is an example of capacity at the maximum rate of per unit of time and a hospital
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1.From your knowledge of restaurant‚ from the video‚ from the Global Company Profile that opens this chapter‚ and from the case itself. Identify how each of the 10 decisions of operations management is applied at Hard Rock Cafe? 1) Design of goods and service Hard Rock Cafe us famous for foods from classic American -burgers and chicken wings- . So they try to be good in service to customers and always modifying the menu. The experience concept is to provide not only a custom meal from the menu
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http://fp05-527.web.dircon.net/ikea_company_profile.html Profile: ikea IKEA is the world’s most successful mass-market retailer‚ selling Scandinavian-style home furnishings and other house goods in 230 stores in 33 countries and hosting 410 million shoppers per year. An acronym for founder Ingvar Kamprad and his boyhood home of Elmtaryd‚ Agunnaryd‚ IKEA began operating in Sweden in 1943 and continues its original ethos based upon cost obsession fused with design culture. No design‚ no matter
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Forecasting Forecast can help managers by reducing some of the uncertainty‚ thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement about the future. Features common to all forecasts 1. The same underlying causal system that existed in the past will continue to exist in the future. 2. Forecasts are rarely perfect; actual results usually differ from predicted values. 3. Forecasts for groups of items tend to be more accurate than forecasts
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1. A manufacturer’s average work-in-process inventory for a certain part is 1‚000 units. The workstation produces this part at the rate of 200 units per day. What is the average time a unit spends at this workstation? 2. The Wilcox Student Health Center has just implemented a new computer system and service process to \improve e±ciency." As pharmacy manager‚ you are con- cerned about waiting time and its potential impact on college students who \get no respect." All prescriptions (Rxs) go
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