Intel‚ and other leading for profit companies interested in low-cost computers for the developing world? In 2005‚ Nicholas Negroponte‚ the founder of MIT’s Media Labs‚ announced the One Laptop per Child (OLPC) program at the World Economic Forum. The concept was simple and appealing. Innovate a $100 laptop and distribute it to children in the developing world. No one can argue the power of getting kids access to computers/internet‚ and hence‚ access to a virtually limitless store of information
Premium Netbook
i Case Study: One Laptop Per Child [from: Keegan‚ Warren J.‚ and Mark C. Green‚ Global Marketing (Sixth Edition)‚ New Jersey: Pearson Education‚ Inc.‚Prentice Hall‚ 2011] |[pic] | | | | | As director of the prestigious Media Lab at the Massachusetts Institute of Technology (MIT)‚ Nicolas Negroponte had a unique opportunity to immerse himself in cutting-edge
Premium Microsoft Developing country Microsoft Windows
Microsoft‚ Intel‚ and other leading for profit companies interested in low-cost computers for the developing world? In 2005‚ Nicholas Negroponte‚ the founder of MIT’s Media Labs‚ announced the One Laptop per Child (OLPC) program at the World Economic Forum. The concept was simple and appealing. Innovate a $100 laptop and distribute it to children in the developing world’s governments. The vision was for bridging the digital divide between developed and developing nations. The OLPC was a nonprofit project
Premium Developing country Brazil Marketing
Technology in Classrooms: One Laptop per Child-A Failed Idea? Is the use of technology benefiting the students in classrooms today or is it taking away from their education? Should students be allowed to have easy access to a computer during a lecture to find relevant information or is it a distraction that puts their attention onto something completely off subject? It has certainly been argued both ways. As technology becomes more prominent in everyday life‚ the global world changes at the
Premium Third World Computer First World
poorest children by providing each child with a low cost laptop. This laptop will have educational software to provide children with otherwise unavailable technological learning opportunities. OLPC provides an interesting vantage point from which to examine the dynamics between non-profit and for-profit competitors because of the rapid development of the low-cost laptop market. OLPC was undoubtedly the innovator in this category of low-cost laptops with their “$100 laptop” concept. However‚ now that
Premium Netbook
Central Problem/Issue OLPC/Negropante needs to reach five million minimum laptop orders before starting production or else the cost of producing the laptops would be exorbitant. Although there have been six million purchase orders from various countries there are still no firm deals in place (i.e. no deposits‚ etc.). The new concept of the laptop as revolutionary teaching tool that Negropante espouses‚ one that is child-centric‚ that allows children to play and build without restrictions (of Microsoft’s
Premium Developing country India Brazil
Negroponte‚ founder and director of the MIT Media Lab‚ introduced the idea for the $ 100 laptop in 2005. The laptop will be directed towards the child in "developing countries." The intent is to help education in those countries. The purpose of this project‚ to be specific‚ is "To provide children around the world with new opportunities to explore‚ experiment and express themselves." Technical achievement of the laptop project fast-low power requirements‚ the physical design of all closed to prevent
Premium Personal computer
Strategy Marketing the $100 Laptop Negroponte’s idea of developing a low cost easy to use laptop to help children of developed countries gain access to technology was revolutionary. The idea was to offer the laptops to the different governments of developing nations as educational tools. Negroponte’s thought that if the laptop was cheaper enough it would be appealing to all governments and that there would be no reason for the governments not to buy them. The laptops were not going to have a
Premium Battery Laptop Price
One disadvantage is the concept of this low cost lightweight laptop has a lack of awareness of how the laptop would educate children and market problem. OLPC’s mission is to help children for learning and developing knowledge throughout the low cost laptop and it calls an education project (LOPC mission). The point is that OLPC needs to educate foreign countries and their governments of education about the feature of this laptop works‚ and most importantly‚ what are the key essential techniques of
Premium Education Competition Problem solving
MARKETING $100 LAPTOP CASE STUDY 1. Why did Negroponte do what he did? Why was this necessary? (Explain his motivation and the factors surrounding the genesis of the One Laptop Per Child (OLPC) • After seeing the power off laptops firsthand in Cambodia‚ Negroponte decided to create an affordable device for use in the developing world. He wanted to create educational opportunities for the world’s poorest children by providing each child with a low cost laptop. This laptop will have educational
Premium Developing country Third World Government