Post Graduate Program in International Management 2013 – 2015 Marketing Planning Prof. J. N. Godinho Group Project: The Final Report SONY BRAVIA Group 1: 13PGPIM – 01 Aasima Azra Akbar Mirza 13PGPIM – 08 Bhawna Mehta 13PGPIM – 09 Devesh Saini 13PGPIM – 18 Sanket Mantri 13PGPIM – 25 Shashank Gupta 13PGPIM – 40 Alberto Pozzi MANAGEMENT DEVELOPMENT INSTITUTE GURGAON 122001 Sony BRAVIA Table of Contents: Executive Summary 2 Main Report 3 Introduction 4
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PART 1: INTRODUCTION Executive Summary Nintendo has always committed to its customers by providing high quality entertainmentproducts. In 2006‚ the company launched the Wii game console along with a catching marketingstrategy which was very successful. Today‚ the company has experienced decreased sales. Thisplan will discuss the background of the company‚ analyze Nintendo’s current situation alongwithPlaystation 3 (created by Sony) and Xbox 360 (created by Microsoft) and provide somerecommendations
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Apple’s new iPad Marketing Plan Made by: Vu Tien Thanh Bouy Yang Shi Lei QiaoLing Ma 2012 Executive Summary Although facing fierce competition from other companies‚ Apple is still indisputably at the top of the tablet market (54.7% market share in the 4th quarter of 2011). The company has sold nearly 33 millions iPad 2 in the year of 2011. On March 7th 2012‚ the company launched its “new” iPad (3rd generation) for this year. This report aims at the marketing analysis for the Apple’s new iPad.
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Blu-ray Disc Blu-ray Disc (BD) is an optical disc storage medium designed to supersede the DVD format. The plastic disc is 120 mm in diameter and 1.2 mm thick‚ the same size as DVDs and CDs. Blu-ray Discs contain 25 GB per layer‚ with dual layer discs (50 GB) being the norm for feature-length video discs. Triple layer discs (100 GB) and quadruple layers (128 GB) are available for BD-XL re-writer drives.[2] The major application of Blu-ray Discs is as a medium for video material such as feature
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Table of Contents Introduction …………………………………………………………………. 2 Target Market …………………………………………………….…………. 2‚ 3 Product Strategy ……………………………………………………………. 4 Pricing Strategy …………………………………………………………….. 4‚ 5‚ 6 Place Strategy ………………………………………………………………. 6‚ 7 Promotion Strategy …………………………………………………………. 7‚ 8‚9 Summary ……………………………………………………………………. 9 Appendix …………………………………………………………………… 10‚ 11‚ 12 Bibliography ………………………………………………………………... 13 Introduction Company background Nikon Corporation is well
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Samsung is one of the top leaders in the world when it comes to current technology and creating future electronics. To become a world leader a strong management team has been put in place and a very aggressive marketing strategy has been used. Samsung has made enormous strides in taking market share in the smartphone market from Apple inc. With legal battles and consistently changing markets will Samsung be able to maintain this growth? Management The head management structure within Samsung
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Electronic Media VS. Print Where America Gets Its News Table of Contents Abstract…………………………………………………………………………….…3 Introduction………………………………………………………….......................…4 Premise Statement………………………………………………….…………………4 Personal Limitation………………………………………………….......................…5 Methodology…………………………………………………………………….……5 Section 1: Birth of Electronic Media and its Popularity…………………….……6 Radio……………………………………………………………………………….…6 Humble Beginnings………………………………………………………......6 From Navigation to
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MGT4394 Business Policy & Strategy Days 2-3 Mini-Case A Horror Show at the Cinemaplex? Steve Gove‚ Virginia Tech Brett Matherne‚ Loyola University of New Orleans If the motion picture industry’s performance in 2007 were a feature presentation‚ the marquee would read “Massive Box Office: Smashing Records the Sequel!” At $9.63 billion‚ box office revenue set another record in 2007‚ a full 5 percent above the record set in 2006’s.1 An astonishing 1.4 billion tickets were sold in 2007. But beyond the
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China over the last decade has experienced high levels of economic growth and consequently there has been an explosion of growth in the Smartphone mobile Industry with China becoming the largest smartphone mobile market in the world and recently the largest producer of smartphones‚ producing 224 million smartphone units in 2012. This essay aims to examine how China has become an important player in the Smartphone Market. In the context of this essay it is important to define innovation and globalisation
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CHAPTER – 1 INTRODUCTION INTRODUCTION TO LG Electronic India Pvt. Ltd. • Established In: May 1997 • Managing Director: Mr. Moon B. Shin • Corporate Office: Plot no 51‚ Udyog Vihar‚ Surajpur Kasna Road‚ Greater Noida (UP) • Manufacturing Units: Greater Noida (U.P.) & Pune (Maharashtra) • Corporate Website: http://www.lgindia.com LG Electronics India Pvt. Ltd. Is established in 1997 and it is wholly owned subsidiary of LG Electronics‚ South Korea. In India
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