POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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The Divided Line Plato wrote about many things in The Republic including how we humans use knowledge and opinion by the analogy of the divided line. In the divided line there is no such thing as total ignorance. Everyone has knowledge‚ but some have more than others. The divided line is divided up into two worlds‚ the world of intellect and the world of the visible. The world of intellect is also known as the world of ideas and the invisible world. Here universal ideas are reflected. The world of
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Anatomy of Type / Type Glossary Ampersand 2 Comments A stylized character of the Latin et used to represent the word and. Definition: The typographic symbol used to designate the word and (& ) is the Latin symbol for et which means and. The name‚ ampersand ‚ is believed to be derived from the phrase “and per se and.” On a standard English layout... Anatomy of Type / Type Glossary Aperture 2 Comments The partially enclosed‚ somewhat rounded negative space in some characters. Definition:
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sure your work is meeting the expected criteria. 1. Earth’s Composition A Although geologists are unable to see the exact composition and position of all the earth’s layers‚ they have used various tools to determine what lies beneath the crust. Use the Internet or textbooks to research geologists’ findings. The diagram below shows a cutaway view of the earth (not to scale). Identify each layer and describe its general characteristics. Type your response here: a. Continential Crust: the
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two types of diabetes depending on the source of insulin deficiency. Type 1 diabetes occurs when the immune system attacks and destroys the cells that produce insulin ." Type 2 diabetes when the body’s cells fail to react to insulin or the body does not produce enough insulin " . Diabetes is associated with various risk factors‚ and various health effects‚ and can be managed though a healthy lifestyle and medication. The risk factor depend on the type of diabetes. The risk factors for type 1 diabetes
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New-type Automatic Quenching Production Line was Put into Operation Advanced heat treatment technology can effectively guarantee the quality of products for steel ball manufacturers. Our products are widely applied in metallurgy‚ cement‚ water coal slurry and other fields. Their hardness and corrosion resistance must reach certain standards. With the rising sales‚ the original 8 heat treatment can no longer satisfy the requirements of production. After company leaders carefully studied and discussed
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a chronic condition in which the levels of glucose in the blood are too high. Anna Foley is a newly diagnosed patient with diabetes mellitus type 1. It will be discussed how diabetes mellitus type 1 disrupts the normal control of blood glucose in the body‚ the presenting symptoms of someone who has been newly diagnosed with the condition‚ and the nursing care requirements and care plan will be outlined for Miss Foley. According to Australian Diabetes Council (2013)‚ type one diabetes affects approximately
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Chapter 1- Observing Matter 1.1 The Study of Chemistry * Chemistry is the study of matter and its composition * It is what happens when matter interacts with other matter Chemistry: A Blend of Science and Technology * Scientists develop models‚ conduct experiments and seek patterns * They work on discoveries of other scientists from before * Chemical techniques and processes were invented by early chemists (making medicines‚ growing crops‚ shaping metals‚ glassware
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The Finite Earth The discourse of Limits and Survival conceives nature as an inherent limit on human activity‚ and the discourse of Prometheanism conceives nature as a malleable resource for human activity. Focusing on these different conceptions of nature‚ which discourse do you consider more persuasive? Describe the basic features of each discourse (including different versions of each)‚ assess each discourse’s strengths and weaknesses‚ and present an overall argument about which discourse you
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Principles of Electronics 280 11 Multistage Transistor Amplifiers 11.1 Multistage Transistor Amplifier 11.2 Role of Capacitors in Transistor Amplifiers 11.3 Important Terms 11.4 Properties of dB Gain 11.5 RC Coupled Transistor Amplifier 11.6 Transformer-Coupled Amplifier 11.7 Direct-Coupled Amplifier 11.8 Comparison of Different Types of Coupling 11.9 Difference Between Transistor And Tube Amplifiers INTR ODUCTION INTRODUCTION
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