Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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------------------------------------------------- HinDi ------------------------------------------------- vs ------------------------------------------------- Urdu An Artificial Divide? Sudarsh Rathi‚201125172 AsIf Hussain‚201225086 RUDHIR SIDDHAM‚201225195 Sudarsh Rathi‚201125172 AsIf Hussain‚201225086 RUDHIR SIDDHAM‚201225195 The Question The purpose of this paper or ’the problem statement ’ is to analyze if Hindi and Urdu two separate languages‚ two varieties of a
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Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
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weight of God’s wrath‚ according to the Bible‚ becomes white men’s ‘burden’ to carry […]” (Bush 1). Bible Revealed through myriad characters‚ Light in August not only proves that Southerners inculcate their practice of religion but also engender religious brutality. Presented through Reverend Hightower‚ Doc Hines‚ and Mr. McEachern‚ Light in August establishes distinctive notions of faith. Reverend Hightower “believed with a calm joy that if ever there was a shelter‚ it would be the Church; that if
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03/01/13 August Wilson’s Fences is a play set in 1957‚ about a man named Troy Maxon‚ who lives his life through societal expectations. He has a family that he destroys by having an affair and getting his mistress pregnant. In August Wilson’s Fences‚ the character who is most bound by societal expectations is Troy. Troy is most bound by societal expectations because he couldn’t live out his dream of becoming a star baseball player because of his past. He refuses to believe that society has changed
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The Texas City Explosion of 1947 On April 16‚1947‚ a day that probably began like many others‚ in Texas City‚ Texas until shortly before 8:00 in the morning. The hatch covers were removed from hold 4 of the French ship Grandcamp. This morning it was to be loaded with the remainder of it’s ammonium nitrate fertilizer. I’m not sure how much it had left to load but it already had 2‚300 tons on board at this time. The fertilizer was not the only thing that the Grandcamp had on board for this trip
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India as colony 1850 to 1947 Colonial India was part of the Indian subcontinent which was under the control of European colonial powers through trade and conquest. Alexander the great was one of the first European power that arrive in India. Later‚ trade was carried between Indian states and the Roman Empire‚ but Romans never sought trading settlements or territory in India. The spice trade between India and Europe was one of the best in the world. India was searching for health and prosperity and
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Reducing Costs through Production and Supply Chain Management by Vinod Lall Executive Summary • There are numerous drivers of production and the supply chain‚ and there are several processes under each driver. These processes are associated with high overheads and offer opportunities for cost reduction. Cost reduction requires a complete knowledge and mapping of all costs‚ cycle times‚ purchases‚ inventories‚ suppliers‚ customers‚ logistics‚ and other service providers throughout the supply chain
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“I would love to. It would be a welcome break after a horrible scene.” “Any idea‚ who he was?” Aditi asked once the elevator door closed. “Yeah‚ he was a henchman for the syndicate that runs here. The police had earlier booked him for assault‚ breaking and entering – petty crimes. They think he just got fed up with life and took the plunge.” Shankar said. “So why are you interested in a suicide? I thought you were following the Kalki case.” “Oh that’s true. It’s just that when one my friends at the
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