The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24‚4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply
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Name: Brent Creager Date: 4-15-15 Graded Assignment Unit Test‚ Part 2 Answer the questions below. You may use a scientific calculator for this test. When you have finished‚ submit this assignment to your teacher by the due date for full credit. (5 points) 1. Explain what is in a buffer. Discuss the function of a buffer. How will pH change when small amounts of acids or bases are added to the buffer solution? Answer: A buffer is an aqueous solution consisting of a mixture of a weak acid and its conjugate
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Drake 1 Ms.Engler Engwr 102 Sept.25‚ 2013 Advertising and Its Classification "Advertising Fifteen Basic Appeals" by Jib Fowles. Jib talks in his essay about how advertising enticesus us through imagery approaches‚The power of imagery in marketing is substantal. We can becalled walking advertisements‚from the jewelry
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Appeals of Advertisements We have seen it on billboards‚ in magazines‚ on the radio‚ and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire‚ including such things as emotional
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and 2009. Industries % 1989 Manufacturing Retail Healthcare Construction Education Tourism 2009 15% 11.8% 9.6 % 7.6% 6.8% 5.5% 替换词 Working population‚ those in the workforce 如果你想描述 15% 这个数字 分子：15（制造业的劳动力） 100 （整个国家的劳动力） 9.8% 10.1% 11.3% 8.3% 7.5% 7.3% 可以说： 1 15% of the country’s working population worked in the manufacturing sector. 2 Those working in the manufacturing sector accounted for 15% of the country’s working population. 这个图是动态，强调趋势 总共有六个行业，分开写 第一段写 retail‚ healthcare，因为 2009 年的数据比较高
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“Advertising’s 15 Basic Appeals” was written by Jib Fowles and published in 1982. Fowles has written other books on the effects of media on society such as “Advertising and Popular Culture” published in 1996. He is also a researcher‚ publisher‚ and professor in media. “Advertising’s” has also appeared in “Mass Advertising as Social Forecast” by Jib Fowles. From the title‚ you can expect that this essay will explore the reasoning behind advertisements and why people like them. It is an appropriate
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Consumer Appeal Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article‚ "Sex‚ Lies‚ and Advertising." She repeatedly demonstrates how advertisements‚ particularly in magazines‚ are complementary to the articles around them. In the same manner‚ so are commercials to television programs. They are both aimed at the same groups or types of people‚ such as sex‚ age‚ gender‚ etc. Many times
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Appeal Request Form MULTIPLE WITHDRAWALS/UNSUCCESSFUL TERMS OR SEMESTER AND OVERAWARDS/MEDICAL WITHDRAWAL The first steps The Appeal Process 1. If you are attending a B.C. private school or a school outside B.C.‚ contact StudentAid BC for help. You can ask for an appeal of your assessment of financial need if circumstances set you apart from other students. If you are attending a public university‚ college or institute in British Columbia‚ we encourage you to discuss your situation with a financial
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There was no question if advertisers should use visual rhetoric‚ but how they should use it in this specific advertising theme. McDougall‚ W. (1926) An Introduction to Social Psychology (Revised Edition) Nedeljković‚ M. (2001) Marketinški priručnik‚ Serbia‚ Novi Sad‚ Dnevnik novine i časopisi. Rot‚ N. (1968) Socijalna psihologija‚ Serbia‚ Beograd‚ Rad. Scott‚ L.M. (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric‚ The Journal of Consumer Research‚ Vol. 21‚ No. 2 (Sep.‚ 1994)‚ pp
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Marketing‚ 14e (Kotler) Chapter 15 Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 1 Page Ref: 436 Skill: Concept Objective: 15-1 2) A company’s total marketing communications package consists of a special blend of advertising‚ sales promotion‚ public relations
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