collection relating to personal information and purchase behaviours – a consumer perspective. Every individual to a certain percentage values their privacy. Differentiating factors amongst various individuals could be their cultural background‚ social environment‚ literacy and general awareness amongst others. Advancements in technology leading to development of secret cameras for instantaneous photographs‚ discount cards that store your purchase information‚ and scanners‚ have also contributed
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Key Success Objectives for Zara’s Performance Speed Speed and responsiveness to Market‚ Zara has changed the way clothing industry works where deigning‚ production and delivery to the retailers requires period of six months. The design and distribution cycle of the company takes just 10-15days in the whole process. Zara’s speed to market in product development exceeds the capabilities of its competitors. This in itself provides additional value to stakeholders‚ customers‚ and stores in producing
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The Effects of Visual and Verbal Information on Attitudes and Purchase Intentions in Internet Shopping Minjeong Kim‚ Ph.D. Oregon State University Sharron Lennon‚ Ph.D. University of Delaware ABSTRACT The present study investigated how different product presentation formats (visual vs. verbal) influence consumer attitudes toward product and purchase intentions in Internet shopping. The overall results from two Web experiments simulating Internet apparel shopping showed that both visual
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Images for types of sewing machines - Report images Common misconception: Text is stored and processed by the computer as alphanumeric symbols. Alphanumeric symbols (e.g. A‚ B‚ C‚ D‚ 1‚ 2‚ 3‚ etc.) are an example of abstraction. They can be converted to and from other representations that are easier for a computer to process (e.g. binary code). The beauty of abstraction is that the user never knows this is occurring; the computer does the conversion ’behind-the-scenes. Right now‚ you
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Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data Pierre Chandon INSEAD J. Wesley Hutchinson Eric T. Bradlow University of Pennsylvania Scott H. Young Perception Research Services‚ Inc. Version: Chandon Hutchinson Bradlow Young chapter 06-30-06.doc Pierre Chandon is Assistant Professor of Marketing at INSEAD‚ Boulevard de Constance‚ 77300 Fontainebleau‚ France‚ Tel: +33 (0)1 60 72 49 87‚ Fax: +33 (0)1 60 74 61 84‚ email: pierre.chandon@insead.edu. J. Wesley
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Kids racking up big bills on phone and tablet app purchases TONY EASTLEY: More than 50 consumer protection agencies around the world are today launching a push against smartphone and tablet applications that mislead children into making unauthorised purchases. The Australian Competition and Consumer Commission says many apps claim to be free but when children begin playing the games‚ money is required to keep participating. The ACCC says disclosure must be improved and it hasn’t ruled out taking
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Jamie Eaves Paper #1 Feb. 18‚ 2013 4.2 Superior Council of Louisiana‚ Excerpts from Debates on Whether to Intervene in a Choctaw-Chickasaw War (1723) In 1723‚ the council of the early French Louisiana met to make a decision on whether to intervene in a war that was being fought between two of the Native American tribes‚ the Choctaws and the Chickasaws. This document contains six excerpts from their discussions over the matter and their decision to let the war between the two tribes continue
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Jakarta-based XL Gained shareholder approval on Wednesday to acquire a 95 percent stake of Axis from Saudi Telecom Company for $ 865 million. To finance the acquisition‚ XL has secured $ 500 million in loans from parent company Axiata Group of Malaysia‚ and it will secure the remaining $ 365 million in loans from banks. Last year‚ it secured $ 300 million in debt from DBS Group Holdings; que mostly used it to finance its operation and partly to fund the acquisition. Hasnul Suhaimi‚ president
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Sports sponsorship and consumer purchase intention： From the perspective of consumer brand awareness 1.0 Introduction Sports sponsorship has long been crucial sources of funds for sports‚ literature and art as well as the social events. And after 30 year of development‚ sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer’s perception of a brand via big events
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior Hsiu-Ju Hsu Department of Fashion Design and Management‚ National Pingtung University of Science and Technology No. 1 Shuehfu Rd.‚ Neipu‚ Pingtung 912‚ Taiwan‚ R.O.C. E-mail: hsu@mail.npust.edu.tw Received: February 15‚ 2012 doi:10.5539/ijms.v4n3p16 Abstract In a recent trend‚ Korean TV soap operas have become extremely
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