Fair Trade Coffee: Ethics‚ Religion‚ and Sustainable Production Global Marketing Management International Summer University 2010- WU‚ Wien Table of Contents Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks‚ Kraft‚ and Nestle create ‘ethical supply chains’? 6 Question
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Vision Statement Tim’s Coffee Shoppe will become the foremost coffee shop in the area. We will serve a great product at a very reasonable price. Our staff will go the extra step to make your coffee experience the best it can be. We will also be a meeting place for students and business people alike. We will create an atmosphere conducive to creative expression and promote the creative process by keeping you connected to the world with free WIFI service. Short term goals • Promote
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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In the melting pot of cultures in the United States‚ Hmong people are among the most misunderstood and enigmatic ethnic groups. Throughout history‚ during the most uneasy and difficult time‚ when Laos experienced civil war in the 1950s and 1960s‚ the Hmong sided with the government‚ fearing a communist regime would disrupt their independence. The Vietnam War resulted in the Hmong to siding with the United States to oppose Vietnamese and Laotian communists‚ lose a huge percent of their population
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"Coffee‚ Tea‚ or Opium?" In "Coffee‚ Tea‚ or Opium‚" the authors main point is that even at this point in history some rulers felt that drug importation throughout other countries was immoral for their economic and social status. China’s commissioner for foreign trade‚ Lin Zexu wanted to stop the illegal importation of opium into his country. Lin saw that the opium trade was damaging the publics health and was bleeding China of its wealth. The emperor of Manchu had given Lin extensive power and
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respective rules. Though Communist leader Pol Pot and German nationalist Adolf Hitler can be compared in several ways‚ there are also myriad differences between their ascendancies. The social dispositions and executions of Adolf Hitler and Pol Pot‚ although similar in several ways‚ also differed for numerous reasons during their supremacies. The social perspectives and exploits of Hitler and Pol Pot have multiple similarities. For example‚ both Pol Pot and Hitler advocated and‚ to an extent‚ succeeded
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Potoooooooo or Pot-8-Os (foaled in 1773) was a famous 18th-century Thoroughbred racehorse‚ known for his defeat of some of the greatest racehorses of the time and his later life as an influential sire. Pot-8-Os was a chestnut colt bred by Willoughby Bertie‚ 4th Earl of Abingdon‚ in 1773. He was sired by Eclipse‚ his dam Sportsmistress traced to Thwaites’ Dun Mare from the number 38 family and she was sired by Warren’s Sportsman. He was the first foal of Sportsmistress‚ who also produced the Epsom
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Hot Coffee The movie was split into four different exhibits (or topics basically). Each exhibit was centered on a case that was heavily influenced by that specific tort reform issue. The four exhibits were as follows: 1. The Public Relations Campaign 2. Caps on Damages 3. Judicial Elections 4. Mandatory Arbitration The first exhibit was centered on public relations and featured the case that gave the movie its name‚ the Stella Liebeck v. McDonalds case in New Mexico. The information presented
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Salad Bowl vs. Melting Pot There have been many to question and many so called answers to the merging of America and its different citizens. One cannot choose which term is better than the other; they both serve the same cause just in a different example. Along with this perspective‚ however‚ there is another expression that describes the diversity of people in America. It tends to be interpreted in the same way as the “melting pot‚” but actually has a slightly different meaning with a different
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attention for his role in maintaining the continuity of the ecosystem. Shade coffee plantations have very diverse biodiversity and capable of maintaining soil conditions‚ climate‚ and biology the same as natural conditions [1]. However‚ many farmers manage coffee plantation with only one type of shade trees for protection. As a result‚ biodiversity is reduced and consequently erosion‚ and pest attacks increased. Shade coffee plantations was important as habitat for flora and fauna [1] and has a complex
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