Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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years but none as popular as the muscle cars of the 1960’s. The 1960’s was a golden era for American automakers with the creation of the vintage iron. With that era long gone‚ the automakers were driven to recreate visions of the past. The 1960’s muscle car is the inspiration to the newly resurrected models of 2010 with great style and performance. Muscle cars are an American icon‚ and it still holds true with the best redesigned models from the 1960’s: Chevy Camaro‚ Dodge Challenger‚ and Ford Mustang
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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In 1960‚ the united states of America play a vital role because it was something bring new changes and social order in the government. Student Movement‚ Vietnam Movement‚ Women Movement‚ Gay Right Movement and Environmental Movement are the last movements that happen on that era to bring a new change in the U.S. Student Movement in 1960: The student movement worked mainly to fight racism and hardship‚ increase student rights‚ and to end the Vietnam War. The students expect to hand power to the people
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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finishes of this piece present a softer‚ more summery hue‚ extending the mystical aspects of purple available last fall. Both Rose Dust and Lavender are listed in the top 10 colours for the 2009 Spring Pantone Fashion Colour Report‚ recognised as an international guide for the world’s leading fashion designers. Lucashenko said that originally the dress she had envisioned was mauve with pink lace and fresh water pearls but when it came time to collaborate materials and a colour palate‚ the Rose Dust
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Although there were many events that took place prior to the 1960s‚ the 1960s was the time that those violent and nonviolent protest for civil rights‚ equality‚ and freedom went global because blacks had had access televisions and radios to experience the inequality in their society especially in the southern states such as Alabama and Mississippi. Many southern states did not see African Americans as human and if so‚ blacks still did not get equal rights. It was the time that many African Americans
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How the 1960 Presidential Elections Are Similar to the 2008 Presidential Elections During The Cold War in 1960‚ the U.S presidential elections were going on. Either J.F.K or Richard Nixon would become the 35th President of the United States of America. It is one of the most memorable events in history‚ and the world first telecasted presidential election. In 2008 the new presidential elections have begun‚ the race between B.Obama and J.Macain. This is said to be one of the most important elections
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Tammy Vien February 11‚ 2013 Period 6 Miss Sare Goddess of Fashion Endymata is the Greek goddess of fashion. Endymata was the daughter of Athena. Young Endymata was first found by emerging from Athena’s blue and gold toga which Athena was sleeping in Endymata came to be as a very young adult. Athena did not know she had had a daughter‚ since Endymata just ran off after sprouting about her mother’s outfit. Endymata was walking about Athena’s palace‚ and then some of Athena’s guards spotted
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