POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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To What Extent Was The Spanish American War A Turning Point In US Foreign History? Amy Dhillon Sept.26.2012 History HL Mr. McGuigan The Monroe Doctrine implied that the Unites States would no longer tolerate European advancement and colonization in the America’s. Cuba (Spain’s colony) however‚ was exempt from this. The situation in Cuba was being closely examined by the United States. Reports about villagers being forced into concentration camps began to emerge. When
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1968 is recognized‚ by many‚ to have been one of the utmost crucial‚ yet controversial years in American history. The year marked an end to one of the most famous presidencies‚ Kennedy and Johnson‚ and started a country wide revolution among young teens and adults. And through this‚ 1968 left a change in society’s views and opinions. Ever after World War II‚ only one word had sidetracked all of Americans mind‚ communism. The fear that U.S would be commanded by a superior‚ one-say authority sparked
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movie Romeo and Juliet Produced by Franco Zeffirilli in 1968 and Baz Luhrmann in 1966‚ Both the masquerade ball and the balcony scenes portray the characters of Romeo and Juliet very differently as well the overall production of the adopted versions of the plays. In the masquerade ball in both are having a good time‚ but in the one in the 1968 scene its older‚ obviously and in the 1996 its more modern and looks more fun to be in. In the 1968 its more elegant from their generation and in the 1996
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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The essential visual differences in the film prove to be complete opposites. The 1968 version by Franco Zeffirelli‚ depicts a traditional Romeo and Juliet. There was nothing visually stunning about the accustomed Renaissance setting that was doused in neutral colors. Costuming was accurate and conventional for the time. In general this adaptation stays truer to the way Shakespeare had intended. In the 1996 version by Baz Luhrmann‚ the story of Romeo and Juliet is portrayed with a modern day twist
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The Hundred Flowers undoubtedly had a less significant impact than other events considered turning points in Mao’s China such as the establishment of the PRC‚ the Great Leap Forward and the Cultural Revolution‚ but it did still have a notable impact on various areas of Chinese life‚ particularly in the short term. Politically‚ the Hundred Flowers movement had a significant part to play in the purging of the party. In the spirit of ‘letting a hundred flowers bloom and a hundred schools of thought
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and Lady Macbeth‚ the more dominant wife. This helps to generate a mixture of pity and fear‚ which is a key ingredient for making this play a tragedy‚ along with the death of the protagonist due to his “vaulting ambition”. Act 2 Scene 2 is a key turning point in this play and signifies a number of major changes to Macbeth and Lady Macbeth‚ mainly the deterioration of Macbeth from what the Captain describes right at the beginning of the play as a fearless warrior‚ to a man who loses all fear of death
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Jason dillon Nieto 1 Mrs.Carters HRE 2O1 December 5/12 The Homeless Turning for Drugs Studies have shown that homeless youth on the streets suffer from drug addiction. The article Giving up on drugs: homeless younge people and self reported problematic drug use by Keys‚ Mallet‚ and Rosenthal‚ identifies the different issues homeless youth have to deal with. The research has
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