3 Background p.4 Task 1 Vietnam Market Opportunities p.5 Task 2 Market Entry Mode p.10 Task 3 Vietnam PEST Analysis 3.1 Political p.12 3.2 Economic p.13 3.3 Social p.14 3.4 Technology p.16 Task 4 Four Seasons Marketing Programme 4.1 Produce / Service p.17 4.2 Price p.18 4.3 Place p.19 4.4 Promotion p.20 Conclusion p.21 Reference p.22 Introduction In these recent years‚ the travel agencies have designed many packages to Vietnam. Vietnam has become popular that the
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would be devastated‚ but at the same time they would feel proud. To some‚ including me the Vietnam War was a crime‚ an attempt by the United States to suppress a heroic Vietnamese national liberation movement that had driven French colonialism out of its country. To others‚ the Vietnam War was a forfeit‚ a just war needlessly lost by timid policymakers and a biased media. For many including myself‚ the Vietnam War was a tragic mistake brought about by U.S. leaders who exaggerated the influence of communism
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differences in workplace culture between Canada and Vietnam I have noticed when I have studied and worked at Vancouver Island University as a Marketing intern. The first difference is how people communicate. Vietnamese people would prefer to speak indirectly while Canadians would like to get straight to the point. Secondly‚ appearances are very important to Vietnamese. Vietnamese people can judge through someone’s appearance at the first impression. In Vietnam society‚ if people do not trust you‚ they
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Prisoners received everything from torture to execution. However‚ in recent times efforts have been made to reduce these treatments and to get humane treatment for POWs. These attempts include the Geneva Convention of 1949. Unfortunately‚ during the Vietnam Conflict‚ these "rules" of war were not always obeyed‚ as they are now. The Geneva Convention (III) Relative to the Treatment of Prisoner of War‚ signed August 12‚ 1949‚ provided restrictions and obligations that a country with captured enemy POWs
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HOI AN OLD TOWN – AN ANCIENT BEAUTY OF VIETNAM 1.Brief Introduction to Hoi An Hoi An is a city on the coast of the South Sea in the South Central Coast of Vietnam. It is located in Quang Nam province and is home to approximately 120‚000 inhabitants. Located at the estuary of the Thu Bon river‚ Hoi An was a busy international commercial port in the 16th and 17th centuries. . It is recognized for World Heritage Site in December 1999 by UNESCO. Hoi An is possibly one of the best examples preserved
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How did the U.S. adversaries – the National Liberation Front (Viet Cong) and North Vietnam – seek to counter the U.S. strategy? United States adversaries needed a plan to defeat the United States and they had numerous ways in accomplishing their goals. First‚ the Viet Cong and North Vietnamese studied their enemy as closely as possible and develop tactics to disrupt U.S. missions in the area. When the Viet Cong and North Vietnamese had numbers in their favor‚ they would conduct raids‚ ambushes and
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Protest songs from the Vietnam War and Civil Rights Movement Simple Song of Freedom Bobby Darin Come and sing a simple song of freedom Sing it like you’ve never sung before Let it fill the air Tell the people everywhere We‚ the people here‚ don’t want a war. Hey‚ there‚ mister black man‚ can you hear me? I don’t want your diamonds or your game I just want to be someone known to you as me And I will bet my life you want the same.
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The New Year Festival in Vietnam and in America Introduction Although different countries in the world have different festivals and holidays‚ there is a momentous event that annually they all eagerly long for. It is the New Year festival which marks the pivotal point of a new period of time with the pure and pristine beginning for individuals. However‚ each nation has its own traditions‚ customs and values partly reflected in the celebration of the New Year festival. The ways of holding the
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Tet Offensive : In 1968‚ the National Liberation Front and Vietcong launched a surprise attack against American and South Vietnamese forces on the eve of the lunar New Year’s Day. This surprise attack is known as the Tet Offensive and many people viewed this as a turning point in the Vietnam War. Militarily‚ the Tet Offensive showed the significance of Vietcong/Vietminh’s military power and nowhere in South Vietnam was safe. On 31st of January 1968‚ the simultaneous attack the towns and cities in
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As America we are known for sticking our noses in things that do not concern us. One example that a lot of people use is the Vietnam war and how we had no business being over there and fighting their war but our government says we have to protect democracy when and where ever it calls for help so we shipped our boys off and got our asses handed to us pretty much. We lost a lot of good men for nothing we wouldn’t have gotten anything if we would have won the freaking thing anyways. With that being
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