1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty What is loyalty? Loyalty is a feeling or attitude of devoted attachment and affection. Loyalty is related to many other terms such: as Love‚ friendships‚ family relationship and many others. It is mostly of the time the basic of these other concept. Loyalty is only way to keep the people you love out of danger. For instance: if one of them going in a fight I will honestly‚ calm he/her down before‚ something bad happen. It is to be with a friend in good times and bad‚ time. Without the
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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The Betrayal That Led to the Downfall of A Dream In Death of a Salesman‚ Arthur Miller utilizes the theme of betrayal as a way to draw a parallel to the downfall of how the Loman family perceives “The American Dream”. Willy Loman believes in “The American Dream” and is constantly striving to live by it. Willy is a very insecure salesman who is unable to provide financial support for his family. He imagines that “The American Dream” stands on the pillars of being well liked and aesthetically appealing
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Betrayal in the play ultimately leads to the downfall of many main characters; weather it be betrayal of companions or of their original ideals and morals. If we take the example of Enobarbus’ case‚ his decline from the strict Roman ethics into the looser morals that symbolise more Egyptian ideals‚ leads him to betray his general and friend‚ Antony. Enobarbus then goes onto to die of the guilt and broken heartedness he experiences as a result of his treachery towards Antony and his own moral compass
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Through the eyes of Winston‚ the protagonist in 1984‚ we observe the forces used for the government to retain its complete power over the people. The government almost diminished free thought of the people‚ has destroyed any means of building relationships‚ and utilized fear to make sure everyone would stay true to Big Brother. In such a dystopian society it may only take one person to overcome such obstacles‚ or so we thought. Orwell designed 1984 to warn his readers about the grave dangers in
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1984 essay: The last sentence of 1984 by George Orwell‚ though very clear itself‚ thrusts the meaning of the book into ambiguity and interpretation. Because it is the last thing seen by the reader‚ the ending of a book has the power to leave the lasting impression. Whether this is a good or bad impression remains to be decided by the readers themselves. While this ending may not be seen as a pleasant one‚ it appropriately concludes the novel in the way that it stays true to the overall tone of
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In literature authors use betrayal as a means for their characters to get what they want. Betrayal plays a significant role in F. Scott Fitzgerald’s novel The Great Gatsby. The first betrayal that takes place is Tom’s betrayal of Daisy. Tom betrays his wife Daisy when he has an affair with a woman named Myrtle. The second betrayal is Gatsby betraying himself. Jay Gatsby could have easily been a very successful man and could have done a lot of great things with his life. He instead wasted all his
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David Limon ERWC2 Chaid 3/12/14 1984 ESSAY I completely agree that our technology today is bringing us closer to the world of Big Brother. I agree because even though we are not forced necessarily to mask emotions and hinder temptations‚ most of us (U.S.) lead lives which in reality are lead by the technology at our disposal. I would not be surprised if the government taps into our many devices such as computers‚ phones‚ and even private surveillance cameras to monitor our every breath and move
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