Assignment 2: Critical Infrastructure Protection Eustace LangleyCIS 502 May-23-2013 Facilitator: Dr. Gideon U. Nwatu Strayer University Critical Infrastructure Protection Introduction The Presidential Policy Directive (PPD) on Critical Infrastructure Security and Resilience advances a national unity of effort to strengthen and maintain secure‚ functioning‚ and resilient critical infrastructure (The White House Office of the Press Secretary‚ February 2013). It is imperative for every nation
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Owner’s Equity Why is it important to keep paid-in capital separate from earned capital? Paid-in capital and earned capital are forms of capital that is shown in the shareholders’ part of the balance sheet. Paid-in capital is also known as the capital that is contributed and that are initially issued shares provided by the investors. Earned capital is the earnings that have accumulated since a company has stared. There are different aspects that require the separation of these two‚ some of which
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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and services. The objectives of this study are mainly answering the 6 questions related to the case ‘7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments’. And the remainder of the paper is organized as follows. Section 2 compares and contrasts the concept of convenience store between U.S. and Taiwan as well as their evolutions respectively. Section 3 illustrates the development of a specific convenience store 7-Eleven in both two markets. Section 4 discusses the strengths
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The European Banking Union – Easing the Boom and Bust or overregulating an over regulated Industry In light of the last 4 years and our own slip in status to Europe’s ‘Wilkins Micawber’ ‚ there could be call for Ireland to support the kind of banking unification and responsibility sharing that the European Commissions proposed single supervisory mechanism. There could equally however be scepticism over allowing the institutions which have imposed our own austerity upon us to have greater regulatory
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Questions for Critical Thinking 2: SOLUTIONS Salvatore’s Chapter 4: a. Discussion Questions: 8 and 11. 8. {5 points] If the price increases by 10 percent‚ by how much does the quantity of household ( a) natural gas and ( b) electricity change in the short run and in the long run? ( Hint: Use the price- elasticity values in Table 4- 3.) In general‚ . Using the numbers we have Short-run Long-run Gas Electricity 11. [5 points] Suppose that the cross- price elasticity of demand between
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Executive Summary Spanish Inditex’s most successful retail clothing store Zara is known all across the world for its trendy apparel (Mcafee‚ Dessain‚ & Sjoman‚ 2004). The company has been very successful throughout the years but management has recently decided that the IT infrastructure may need updating. The store currently runs off of a POS system supported by DOS‚ which has not been supported by Microsoft for several years (Ferdows‚ Lewis‚ & Machuca‚ 2004). The POS system has been working flawlessly
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Zara Case Write-Up Zara was founded in 1963‚ by Amancio Ortega Goana. He started the company because he wanted to improve the manufacturing and retail aspects of fashion and to reduce the cost of the apparel chain. He opened the first stores in Spain‚ and slowly over the decades started to expand to different countries. Zara headquarters is in Arteixo‚ Spain‚ with their distribution center close by. Inditex‚ the holding company that owns Zara‚ has a business model‚ which states‚ “Global specialty
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