Canyon Ranch Tammy Wiseman Ohio Dominican University Canyon Ranch Question 1: Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa? (Applegate‚ 2008). Answer 1: The Canyon Ranch in the Berkshires should most definitely develop a customer relationship management strategy. A major benefit of creating a strategy could be the reduction in turnover in program coordinators.
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1. Should Canyon Ranch engage in a personalization and CRM strategy? Why? Canyon Ranch should engage in a personalization and CRM strategy because this will enable them to consolidate all their customer data into a central view. Canyon Ranch currently has a decentralized IT infrastructure. A central view will allow them to aggregate the data they already collect and use this to address the different needs of the customers in the fastest and most effective manner. The use of CRM could also be
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Canyon Ranch Case Study Executive Summary Canyon Ranch Health Resorts (or “The Company”) was created in 1979 to be an inspirational and motivational place where clients could relax‚ get away‚ and take control of their own healthier lifestyles. As of 2004‚ Canyon Ranch was unquestionably the industry leader when it came to the luxury portion of the spa industry. Lack of potential entrants in a niche market‚ scale economic practices (development of cosmetic line)‚ and a strong US economy are just
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Canyon Ranch: A Case Analysis Introduction Recreation is an important need of most individuals at present. With all the pressure acquired from work‚ a way to relax and relieve the stress is indeed necessary. Going to beaches and resorts is one good way to relax. Canyon Ranch‚ however‚ is not just any place for vacation. What makes this place different from others is its objective that is not only focused on bringing relaxation but also quality and healthiness in each of its clients. A vacation
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or re-fabricating our information system to incorporate a Customer Relationship Management (CRM) strategy. Their reasoning was the following: 1.) Major organizational change will occur due to implementation of the new software 2.) Major cost for the company for implementation and training 3.) Current programs are underutilized and there is lack of training As the board of directors we believe that the critique committee has overlooked the goal of Canyon Ranch and that the advising group has provided
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1. Problem Statement: Canyon Ranch has proven itself to be the undisputed leader in the destination segment of the spa industry. However‚ due to increasing competitive forces in the market‚ Canyon Ranch must address ways to sustain its business by maintaining its competitive advantage and further growing the business. 2. SWOT Analysis: STRENGTHS: • Proven market leader o 25 years in the business o Widely recognized as gold standard in spa industry • High attention to service with
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Case 1-3 Canyon Ranch Table of Contents 1. Summary of the problem 3 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3 3. Summary of Available Information 3 4. Pre-Analysis of the study 4 5. The analysis section 4 6. Recommendations 7 References 8 Lessons learned from the case 9 Meeting minutes 9 Case 1-3 Canyon Ranch Summary of the problem In spite of
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IMPORTANT NOTICE Please print and hand out your work to me before class HW Individual • Read the case Canyon Ranch p. 255-268. • Answer the following questions: – Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument‚ see book p. 245) – If your answer to the above question is yes then‚ what should Canyon Ranch destination resorts’ CRM initiative look like? • Limit your answers to one page (12 Font single-spaced)‚ add appendices‚ if necessary
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Canyon Ranch is a Health Resort and Spa that has been around since 1979. It was built on an idea of bringing medicine and relaxation together in one place for a vacation. This is something that is costly and mainly for those who can afford the luxuries of that kind of lifestyle. A luxury is something that people do not always need but want to simply feel good and have the money to spend to make them that way. It is a getaway for the folks who need a break from the stresses of the workplace and help
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Case Study 7: Canyon Ranch Written for: Professor Efrem Mallach MIS650 Authored by Group 2: December 9‚ 2009 Case Description Background Canyon Ranch was the undisputed leader in the luxury segment of the spa industry. It had both breadth and depth of offerings‚ and integrated portfolio of treatments from traditional spa and fitness to health and healing services. Canyon Ranch was considered the gold standard in the industry as a result of being heads and shoulders above
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