AO 02006 BRO CRM 11-03-2002 12:54 Pagina 1 CUSTOMER RELATIONSHIP MANAGEMENT WHITE PAPER AO 02006 BRO CRM 11-03-2002 12:55 Pagina 2 Customer Relationship Management Executive summary Customer Relationship Management (CRM) is a business philosophy which provides a vision for the way your company wants to deal with your customers. To deliver that vision‚ you need a CRM strategy which gives shape to your sales‚ marketing‚ customer service and data analysis activities
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Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda Great Lakes Institute of Management‚ Chennai (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling
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UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS Marketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS Author Marjo Himanen Thesis Title Social CRM and Digital Marketing Communication in B2B Relationships Major Subject Object of the Study Marketing Master’s Thesis Month and Year Number of Pages December 2011 85 + appendices
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Table of Contents INTRODUCTION EMPIRICS BUSINESS CONCEPT AND STRATEGIES CORE VALUES AND CODES OF CONDUCT MEASUREMENTS & EVALUATIONS FEEDBACK AND LEARNING ANALYSIS BELIEFS AND BOUNDARY SYSTEMS DIAGNOSTIC CONTROL SYSTEMS INTERACTIVE CONTROL SYSTEMS INFORMATION FLOWS CONCLUSION REFERENCES 1 2 2 3 3 5 6 7 7 8
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ROLE OF BUSINESS INTELLIGENCE IN MARKETING Knowledge is profit. As a general rule‚ the most successful man in life is the man who has the best information. It is the same in case of business organizations; the business which has the best available information always has a sustainable competitive advantage. But there is so much information available and very little time. Business Intelligence helps organizations to make better‚ faster decisions about their customers‚ partners‚ and operations
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Review of Business Research Papers Vol. 5 No. 6 November 2009‚ Pp.117-132 Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan Iftikhar Hussain ‚ Mazhar Hussain‚ Shahid Hussain and M. A. Sajid∗ As economic globalization intensifies competition and creates a climate of constant change‚ winning and keeping customers has never been more important. Nowadays‚ Banks have realized that customer relationships are a very important factor for their success. Customer relationship
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Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship management
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The Analysis of Customer Relationship System of Hilton Hotels & Resorts 2013-12-8 Contents THE ANALYSIS OF CUSTOMER RELATIONSHIP SYSTEM OF HILTON HOTELS & RESORTS ........................................................................................................................................................................ 1 1. INTRODUCTION OF THE COMPANY 3 2. INTRODUCTION OF ONQ AND CRM 3 3. STRENGTHS OF CRM (ONQ) 5 4. DISADVANTAGES OF CRM (ONQ) 5 5. INFORMATION
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Business Intelligence Liberty University Abstract The purpose of this literature review is to provide an overall perspective to the workings of business intelligence in a corporate environment. With the onset of massive technological gains in the past decade the implementation of business intelligence has grown accordingly. In the workplace the demand for business process improvement‚ responsive reporting‚ cutting edge forecasting‚ and internal business
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Customer Relationship Management in Banking with a case on HSBC A Project Report presented to Dr. Shweta Dixit Faculty Member Narsee Monjee Institute of Management Studies Mumbai on March 21‚ 2007 in Partial fulfillment of the academic requirements for the Part Time MBA Programme by Mr. Kapil Bhatia (03) Preface The service industry has always been of vital component of all economies. It has become more so these days. From
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