Volume 4‚ Issue 2‚ 2008 Rajesh Kumar Srivastava (India) How experiential marketing can be used to build brands – a case study of two specialty stores Abstract Study was conducted basically on how experiential marketing (EM) can be useful in building a brand. The study also covered the impact of EM on repeat visit by customers; its acceptance based on gender & the reasons for repeat visits when compared to stores not using EM. Research was carried out at four specialty stores dealing in music
Premium Marketing
There are literally thousands of Ball Mills in use throughout the world‚ many of them in the cement industry. Few installations have a comprehensible method of controlling and recording exactly what ball size distribution is in‚ or should be in‚ the Ball Mill. As mills are supplied for ever increasing capacities‚ the ball size distribution and wear exact a tremendous effect on the profitability of producing finish cement. Improper size distribution or filling level of the ball charge can easily reduce
Premium Electrochemistry Middle Ages Welfare economics
Sporting Goods Store Bill Thompson is the new manager of a retail sporting goods store in Vermont that is part of a national chain. Bill‚ who is 25 years old‚ has been working for the company for four years. Before his promotion he was the assistant manager for two years at a company store in Delaware. Last week he was briefly introduced to the employees by his boss‚ the regional manager. The profit performance of this store is below average for its location and Bill is looking forward to the
Premium Customer Proposal Customer service
Department stores Zeïneb CHAOUCH A department store is a retail establishment preferring wide range of commodities‚ usually including ready-to-wear apparel‚ fashion goods‚ beauty necessities‚ yard and household goods and further on. Numerous department in which it is divided such as merchandising‚ advertising‚ marketing‚ services‚ accounting and financial department usually handle it. The first department store in the retailing history was Bennett’s in
Premium Department store Marketing
Unit: Store and Retrieve Information Learning Outcome 1: Understand processes and procedures for storing and retrieving information 1.1 - Explain the purpose of storing and retrieving required information The main purpose of storing information is for easy retrieval in the future when it is required. Storing certain information may be part of company policy. There will be procedures in place in order to make sure files are stored correctly and in line with data protection. Depending on the type
Premium Information security Computer file Information retrieval
what is going on e.g. Daily Mail. Methods of communication Telephone – This is speaking on the phone to someone. This would be an electronic method‚ as they use electricity to power the phone. Telephone communication could be for anyone as everyone uses the phone to speak to others faster. Letter – This type of communication would be non-electronic because it is written by hand‚ however letters could also be typed up on the computer making it an electronic method too. Writing a letter is more likely
Premium Telephone Writing Advertising
The Container Store: Introduction: Organizational structure‚ culture and behavior affect the people at the work. They are co-related. The structure of organization is very important because it affects on operating costs‚ efficiency and effectiveness of work performance‚ behavior and performance of employees and speed of operations of an organization. ‘Who is responsible for what’‚ it depends upon structure of the organization. Each of employees of the organization has capacity to be a leader
Premium Organizational studies and human resource management Management
Subject: Robert Mondavi and the Wine Industry Purpose: To evaluate the structure of the global wine industry and determine how Mondavi can strengthen their competitive position in the market place. Problem: Mondavi went public in 1993‚ growing significantly through land purchases‚ winery acquisitions and joint ventures internationally. After posting consistent gains from 1993 until 2001‚ Mondavi posted consecutive quarter revenue losses ending Q2 2002. In a letter to shareholders‚ Mondavi communicated
Premium Wine Alcoholic beverage
A STUDY OF PROJECT APPRAISAL PROCEDURE AT KSFC BANGALORE Dissertation submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION FROM BANGALORE UNIVERSITY SUBMITTED BY: VINAYAK.S.HEGDE REG.NO:05CUCM6D1 3 Dept. Of Management Studies Dr. Rajkumar Road‚ Rajajinagar‚ II Stage Bangalore-560055. UNDER THE GUIDANCE OF Mr. CHANDRA SHEKAR‚ MRA. DECLARATION I here by declare that this (Dissertation titled as "(Project
Premium Finance Net present value
Financial methods of motivation are the best way to motivate all workers It has several methods to motivate people to work hard in companies. These methods can be divided into two groups: financial methods and non-financial methods. Financial methods include commission‚ bonus‚ profit sharing and the like. Non-financial methods mean other ways to encourage employees without money‚ such as a better working environment‚ friendly colleagues and respect from the boss. Nowadays‚ an increasingly number
Premium Maslow's hierarchy of needs Motivation Bank