2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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When You’ve Got to Cut Costs A practical guide to reducing overhead by 10%‚ 20%‚ or (wince) 30% by Kevin P. Coyne‚ Shawn T. Coyne‚ and Edward J. Coyne‚ Sr. 74 Harvard Business Review May 2010 HBR.ORG Kevin P. Coyne (kevin@ thecoynepartnership.com) is a professor at Emory University’s Goizueta Business School and a former senior partner at McKinsey & Company. Shawn T. Coyne (shawn@ thecoynepartnership.com) is a consultant specializing in innovation‚ marketing‚ and organizational leadership
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TABLE OF CONTENTS QUESTION 1 1.1 Key Success Factors in the low-cost airline industry 3 1.2 Strategic group map example in the low-cost airline industry 5 QUESTION 2 2.0 Comprehensive analysis of SA low-cost airline industry 6 2.1 Buyer Power 10 2.2 Supplier Power 10 2.3 Substitutes 10 2.4 Rivalry 10 2.5 New Entrants 11 2.5.1 Government Policy barriers 11 2.5.2 Capital Requirements 11 2.5.3 Economies of Scale 11 2.6
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In August 2003‚ Dwight Burch - a dark-skinned‚ African-American waiter at an Applebee’s restaurant in Jonesboro‚ Ga. filed a lawsuit against Applebee’s and his light-skinned African American supervisor. In the suit‚ Burch alleged that during his three months at the restaurant the manager repeatedly referred to him as “tar baby” and “black monkey”. Burch also alleged that the manager told him to bleach his skin and that he was fired when he threatened to report the man to Applebee’s head quarters
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D.C. Close to 3‚000 people died in the World Trade Center about 10‚000 others were treated for severe injuries. I believe that America was affected by 9/11. After the 9/11 terrorist attack‚ America resulted in a dramatic change on vigilance and safety. A few months later‚ U.S. troops were sent to Afghanistan to dismantle the terrorist group Al-Qaeda.On May 2‚ 2011‚ Al Qaeda leader Osama bin Laden was killed by US Special Forces. Our military involvement in Afghanistan turned into the longest-running
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Hurricane Katrina is considered as one of the most devastating natural disasters that have occurred in America in the past few years. The disaster not only contributed to loss of lives but also damaged property estimated to be approximately $60 billion based on reports by risk management experts. One of the most affected areas by the natural disaster is New Orleans whose people and infrastructure was significantly affected. The natural disaster contributed to the establishment of concerted efforts by
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Religion and philosophy affected daily life in both India and China. India has been an important part of three major world religions‚ Hinduism‚ Buddhism‚ and Islam. A article‚ diagram‚ and a video will help us figure out the main question. How did religion and philosophy affect daily life in both India and China. This article talks about Ancient India religions. Specifically Buddhism and Hinduism. In the article it clearly stated‚”Hinduism is a polytheistic religion (Hindus believe in many gods)
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Throughout the years continuing positive advances of the Internet have impacted American culture and lifestyles drastically. From advances in the medical field‚ the way we communicate and how education has changed over the years. There are many advantages and disadvantages having the Internet so prominent in our lives. For most of us the Internet plays a very important role in our lives. The growth of the Internet has helped the medical field advance enormously. Without the needed technology a lot
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Literature affects the culture of different regions. The bible was mostly affected the Western culture because that is where the book in found. As for the Odyssey‚ it affects Eastern cultures. Both piece of literature use morals to convey a message. The bible tells stories and the Odyssey is a poem. The poem incorporates lessons about respect for the gods‚ obedience to the laws of hospitality‚ and love for one’s home and family. The Odyssey displays characters that respect the gods‚ and shows the
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phrase to describe the way 9/11 affected the U.S economy. The terrorist attacks on September 11 were a series of two unexpected attacks to the World Trade Center of New York. At two different times‚ two different airplanes crashed into both of the twin tower buildings. These two attacks created a variety of impacts‚ which include heavy economic ones. This research paper will demonstrate that September 11 to a great extent‚ affected the economy in terms of families‚ industries‚ and New York along with the
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