Dynamic Pricing in the Airline Industry R. Preston McAfee and Vera te Velde California Institute of Technology Abstract: Dynamic price discrimination adjusts prices based on the option value of future sales‚ which varies with time and units available. This paper surveys the theoretical literature on dynamic price discrimination‚ and confronts the theories with new data from airline pricing behavior. Correspondence to: R. Preston McAfee‚ 100 Baxter Hall‚ California Institute of Technology‚
Premium Economics Pricing Supply and demand
Conduct a strategic planning analysis of Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry? What are the Key success factors in the low-cost airline industries? (40 marks) Would the marketing strategy still be appropriate or would certain aspects of it need to be modified as kulula.com became more established and the
Premium Strategic management
variable relates to decisions and actions associated with establishing pricing objectives and policies and determining product prices. Setting price objectives is critical because they form a foundation on which the decisions of subsequent stages are based. Objectives for Red bull include organisational and marketing objectives such as profit‚ return on investment‚ growth and status quo. Assessing the target market’s evaluation of price tells the marketer how much emphasis to place
Premium Marketing Competition
How have advancements in technology affected dance and dance companies? For millions of years Humans have been developing technology. As human’s we are on the peak of change moving from and analogue world to a digital one. This creates vast amounts of opportunities in the entertainment industry none more so than Dance. Although some traditional dance has kept to its roots there has been some major advancements effected by technology. Dance companies have almost been revolutionised by the use of
Premium Technology Computer Sociology
to attend school anywhere from five to eighteen years old. All states have different rules. However‚ the trend is the same. The government wants all kids to receive an education‚ and although some children do not go to school‚ they are homeschooled and still follow the same curriculum. Education is an ever-changing subject. However‚ the results from the change are not the outcome many have expected. Governmental acts have affected the United States education system. Due to the implementation of new
Premium
more affected by their nature or their nurture is complex and mindboggling debate. There are strong augments for both sides of this debate; on one hand a person might be more affected by nature because they have a genetic disorder that affects how they react to certain sections. However a child might also be more influenced by nurture because nurture has to do with the way a person can be affected by their environment and the way that they are raised. I believe that a child is equally affected by both
Premium
are generally considered acceptable‚ appropriate‚ or desirable for people based on their actual or perceived sex. Gender roles have positive and negative impacts on male and female roles. There are traditional gender roles that are influenced by biological‚ social and cultural factors. One way gender roles can be influenced are by biological factors. Biological factors are the process when XX and XY chromosome develop in males and females. When the XX chromosome develops in females their breasts
Premium Gender Gender role Transgender
UK Airline Industry The PEST Analysis of the UK airline industry must take into account the Political Economic‚Social and Technological environment in which the industry is operating in. It will alsoinclude how these environmental factors will impact on the airline operations. Political The political stability of the United Kingdom was severely tested by the London terroristbombings in the summative years of the last decade. This led to a slight drop in the fortunesof the airline industry (Keynote
Premium Airline United Kingdom British Airways
Discuss the main factors affecting product pricing in the UK Two surveys on the price-setting behaviour of UK firms published by the Bank of England in 1996 and 2008 concluded that the price‚ the amount of money expected‚ required or given for a certain level of output‚ was most often set as a result of market conditions1. The same report however found that the second largest price differential was the objective of the specific firm surveyed1‚ and thus product pricing in the UK can be seen to
Premium Economics Supply and demand Monopoly
Nature is defined as a condition that is inherited genetically‚ so the information‚ which encodes in the genes‚ is inherited from both parents at the time of conception and carries it throughout its life course. There are many things that are genetically inherited like for example your gender‚ eye colour‚ a danger from certain diseases that come in the family and lastly your height. This concept of nature can be referred as a biological inherited tendency so like a natural thing that cannot be prevented
Premium Human nature Psychology Nature versus nurture