“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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advantages of being a sole trader are as follows; They are easy to set up – There are very few complicated forms to fill in and sole traders can set up and run a business almost immediately. They are easy to run – The owner can do what they want‚ when they want‚ without consulting with colleagues‚ as they are 100% in control of the business. Tax advantages – Sole traders are taxed in different ways to other types of businesses‚ the main tax relief being NIC’s (National Insurance Contributions)
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and 1960s.With the rapid improvement in marketing‚ there is an strong argument‚ which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However‚ marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler‚ 2008)
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times come new problems and different priorities to consider. From the 1920’s to the present day‚ many things have changed regarding the government‚ morally‚ and socially. In spite of this‚ some has remained the same. The social aspect of society has probably changed the most since the 1920’s. People rarely talk face-to-face anymore. Most if not all communication is done though either the Internet or with a phone. In the 20’s people would’ve had to send a letter or travel long distances to talk to
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CUSTOMER KNOWLEDGE MANAGEMENT ( Hard Wiring) • • • • • WHAT IS LISTENING TO CUSTOMER? STEPS TO HARD WIRING COMMON MISTAKES IN HARD WIRING. ACTION POINTS FOR HARD WIRING. CUSTOMER INTERACTION MODEL Achieving customer satisfaction would be impossible without a well defined process for focusing the entire organisation on the customer…. Robert Schrandt‚ Toyota 2011 CUSTOMER RELATIONSHIP MANAGEMENT-MOHAN.B.RAO For Restricted Circulation only 1 WHAT SOME DO? • Handful of
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name .it s founder Dr. John Harvey Kellogg and his brother William keith Kellogg invented the cornflake in 1894. Kellogg’s India is a 100% subsidiary of Kellogg Company‚ USA and it’s beg player in the Indian breakfast cereal market .Kellogg has invested over US$ 30 million. Kellogg entered India with Cornflakes in 1991 india.it s set up and invested in a Greenfield manufacturing plant for cereal at Tajola (Mumbai).when Kellogg come in India the per capita consumption of breakfast cereal was 2 gram
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SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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DESCRIBE THE VISION‚ MISSION AND OBJECTIVES OF IKEA AND ALSO ITS TAGLINES. Based on our findings‚ the IKEAS’s vision‚ mission‚ objectives and its taglines are as follows: Vision: ‘’To create a better everyday life for the many people.’’ To meet this vision IKEA provides many well-designed‚ functional products for the home. Its prices its product low so that as many people as possible can afford to buy them. However‚ in creating low prices IKEA is not willing to sacrifice its principle‚ ‘Low
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in 25 countries Visitors in stores: 590 millions 561 millions/year visitors on the website Ikea.fr Graphs PESTEL IKEA Economical factors Better purchasing power of emerging countries Pricing different according to the country Low price strategy in general Technological & Legal Technological factors Creation and innovation of new products Better stock management Legal factors Strengthening of international importation regulation Norms Environmental & Social Environmental factors
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Assignment 1-3 Read and analyze the Private Fitness‚ Inc. case in Management Control Systems. Write a 2- to 3-page paper that addressing the following. Follow APA guidelines for citations and format for your paper. a. Summarizes the case and provide background information. b. Describes a solution to Rosemary Worth’s control problem that emphasizes: 1. Results controls 2. Action controls 3. Personnel/cultural controls c. Makes a recommendation. d. Explains why
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