Apple and Dell 1. Explain how each business differentiates itself. 2. Evaluate the benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable‚ distinguished businesses. They both provide products and services which are associated with consumer electronics‚ computer software and/or hardware‚ and general‚ personal computing devices. This means that both companies produce products which are sold within the same market. However‚ even though
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Name: Yuchun Lu Date: Feb 23rd‚ 2014 The New York Times‚ Feb 20th‚ 2014‚ B2：Gap to Increase Minimum Hourly Pay for its Employees in America Uncontrollable Variable: Economics The article‚ Gap to Increase Minimum Hourly Pay for its Employees in America‚ discusses Gap’s movement of raising minimum hourly payment. As the debate of whether increasing minimum wage to $10.10 becomes white-hot‚ Gap’s announcement of increasing minimum wages wins president Obama’s praises and appreciations. Despite
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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and their brands: Developing relationship theory in consumer research‚ argues that consumers have relationships with brands. I agree with her conclusions to the extent that products and services with long established relationships with consumers are more apt to develop these relationships. I plan to support this statement through the analysis of the product categories selected for this case assignment. I selected Verizon and Disney because each share common needs to sustain their brand loyalty. I
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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ASSIGNMENT: "Gaps at any point in service delivery and design damage relationships with customers." Parasurama (1988)‚ Ziethmal (1990). In cite of this statement what gaps can occur in service quality and how can service marketing reduce them? (25) Knowing what customers expect is the first and possibly the most critical step in delivering service quality (Kotler 2000). Ziethmal et al (1988) propounds that the central focus of the gaps model is to close the all important the customer gap - the difference
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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Got Game. by Liz Gunnison Aug 12 2008 The Spanish company eclipses Gap as the world’s biggest specialty retailer‚ but on closer inspection... A Zara store in China. The chain’s owner‚ Inditex‚ surpassed Gap Inc. as the world’s biggest specialty retailer in the second quarter. But the lead may already have vanished. Image: epa/Corbis Based on first-quarter results‚ Zara International of Spain has closed the gap on Gap Inc.‚ becoming the world’s largest fashion retailer by revenue‚ the Daily
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