Sec-44‚ NOIDA (UP) India 201303 ASSIGNMENTS ADL - 41: ADVERTISING AND SALES PROMOTION Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN): Date : Advertising and Sales Promotion ASSIGNMENT INSTRUCTIONS: 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Objective Questions MARKS 10 10 10 2. 3. 4. 5. Total weightage given to these assignments
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CURRENT TRENDS AND ISSUES IN FOOD TECHNOLOGY Nutritional Status of People For thousandths of years our lives have hinged on our ability to find sufficient food for survival. While the world can produce enough food for every human being‚ there are still individuals who are literally starving to death. Factors Influencing Food Choice 1. Food availability You can only choose what to eat from the foods that are available to you. There are a number of factors that influence the types of foods available
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ADVERTISING EFFECTIVENESS CONCEPTUAL STUDY OF PROMOTION MIX People no longer buy shoes to keep there feet warm and dry. They buy them because of the way the shoes make them feel masculine‚ feminine‚ rugged‚ different‚ sophisticated‚ young‚ glamorous‚ "in" buying shoes has become an emotional experience . Our business now is selling excitement rather than shoes. - Francis C. Rooney Modern marketing calls for more than developing a good product it attractively and making it accessible to target customers
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The Impact of Advertising on Childhood Obesity In the digital world of advertising‚ large companies have a huge impact on children’s lives. Billion dollar fast food companies such as McDonalds and Burger King use persuasive techniques that attract young children to eat at their establishment. According to the American Psychological Association in their report‚ The Impact of Food Advertising on Childhood Obesity‚ “Approximately 20% of our youth are now overweight with obesity rates in preschool
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------------------------------------------------- CURRENT TRENDS IN MANAGEMENT PROJECT REPORT COMPANY PROFILE Future Group‚ led by its founder and Group CEO‚ Mr. Kishore Biyani‚ is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group‚ group subsidiaries are present in consumer finance‚ capital‚ insurance‚ leisure and entertainment‚ brand development‚ retail real estate development‚ retail
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assessment: Major Written Project Level 6 Student ID: 10/30/2013 Examine the current trends in Shipbuilding and S&P activity. Explain the rationale behind these trends; evaluate them in the light of current conditions in the freight market and assess their impact. Table of Contents 2|Page A. Introduction The interest of managers and academicians has grown considerably about the concept and the use of trends in shipbuilding and S&P (Sales and Purchasing) activity since last decade. The
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Assignment Title: Essay on Theoretical Understanding and Practical Application of Advertising and Promotion in Business Unit Code: Y/601/1000 By Ivanka Davidova Task 1: The Scope of Marketing Communications 1.1 Explain the marketing communication process that applies to the advertising and promotion of business. In order to explain how marketing communication process effects on the advertising and promotion of business‚ let’s briefly review the process of marketing communication. This
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Description of the selected organisation (Sony Corp. History and introduction) Sony Corporation is engaged in the development‚ design‚ manufacture‚ and sale of electronic equipment and devices‚ as well as game consoles and software. It is also engaged in the production and distribution of motion picture‚ home entertainment‚ television products‚ and recorded music. Further‚ Sony is also engaged in the financial services businesses‚ including insurance operations through their Japanese insurance
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CURRENT SOCIOCULTURAL TRENDS 1 Current Sociocultural Trends Kelvin L. Spencer Columbia Southern University CURRENT SOCIOCULTURAL TRENDS 2 According to our text‚ there are eight current sociocultural trends that are transforming North America and the rest of the world. The four current
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FUNDAMENTAL ANALYSIS: • Economic Analysis: evaluates current economic environment and its effect on industry and company fundamentals. Economic analysis: What is economic analysis? The economic analysis of a project helps select and design projects that contribute to the welfare of a country. Various tools of economic analysis help determine the economic and fiscal impact of the project‚ including the impact on society and the major stakeholders involved‚ as well as the project’s risks and sustainability
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