Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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4P’s - PROMOTIONS ! The most widely used methods of promotions are advertising and personal selling. Advertising utilizes the media: newspaper‚ magazines‚ radio‚ television‚ billboard‚ mail‚ and yellow pages. Personal selling is done on a person-to-person basis with a customer. Advertising has a several objectives. Among other things‚ the more important ones are to increase sales‚ to introduce a new product‚ or to sustain an establishment business. There is no magic formula for successful advertising
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business and culture. In the age of timeliness and demand for information‚ the media plays a crucial role in informing the public. Against the background‚ the free circulation tabloid makes its first appearance in China. These tabloids are advertising vehicles that contains news. The content is easy to read in minutes. Metro Express came onto the scene on March 16‚ 2004‚ published by journalism group of Liberation Daily‚ marks the birth of China’s free newspaper. In 2006‚ Oct.8th‚ The tabloid
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Did you happen to catch the season finale of "Friends" on May 6th? "The exhaustively hyped series finale of "Friends" drew 52.25 million viewers for its extended 66 minute running time." A 30-second commercial spot garnered a cool $2 million‚ costing advertising heavyweights such as Allstate‚ Anheuser-Busch‚ Chevrolet‚ General Electric‚ Hewlett-Packard‚ as well as Walt Disney and Universal Studios a mere four cents a head. For the purpose of this assignment I will characterize mass media ’s and telemarketing
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Abstract There are many trends in technology-based learning. These trends include mobile-based learning‚ app learning‚ open content‚ massive open online courses (MOOCs)‚ virtual education‚ video conferencing‚ Web 2.0‚ district based e-learning‚ personal learning environments‚ blended learning‚ proctored exams‚ bundled platforms‚ cloud computing‚ object-oriented content‚ interactive whiteboards‚ documents cameras‚ wireless labs‚ and bring your own device. The first article Massive Open Online
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SOCIETAL TRENDS THAT IMPACT THE CRIMINAL JUSTICE SYSTEM Suzie A. Anderson Everest University Online CCJ 1017-52 Criminology Jamie Onion April 8‚ 2012 Utilizing everything you have learned about crime and criminal behavior this term‚ you will now have the opportunity to think about the future of our society and how the criminal justice system should prepare. Identify and discuss the societal trends that will impact the criminal justice system over the next ten years. The societal trends that
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Promotion Effectiveness A Simple‚ Practical Marketing Plan Most small businesses would benefit from a simple‚ practical marketing plan that you can put into action immediately. This means concentrating on just the practical‚ promotional aspects that will lead to RESULTS. The good news is that you can do it yourself. Here is a simple format: Marketing Plan • 1. Targets • 2. Objectives • 3. Tactics • 4. Implementation • 5. Timeline • 6. Budget • 7. Evaluate
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