offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
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Strategy is a plan of action which is designed to help achieve a long term goal. It is how the plan of action is decided that determines whether the strategy developed will be achieved. It is all about the analysing the strength of businesses’ position and understanding the important factors that may influence that position. Strategy is of paramount importance in the business world‚ as without it managers and employees will be unable to coincide with each other and therefore the organisation will
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reports we can conclude that Wal-Mart operates its stores as mass discount retailers‚ carrying between 60‚000 and 90‚000 different merchandise items in each store. Wal-Mart purchases more than $22 billion in merchandise‚ turning its inventory over as often as 4.5 times per year. Sam Club carries between 3‚500 and 5‚000 different merchandise items‚ acquiring more than $2.6 billion in merchandise. Wal Marts operations grew from 2003 to 2005. For example‚ the number of Wal-Mart stores increased and the
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What are the advantages and disadvantages of letters of credit? http://www.answers.com/Q/Advantages_and_disadvantages_of_Letter_of_Credit Letter of Credit Advantages for both Importers and Exporters For the Exporter/Seller: Upon presentation of the specified documents (in strict conformance) the Buyer/Exporter is guaranteed payment (the exception is if the Issuing Bank folds) Eliminates risk of the buyer canceling the order and therefore reduces production risk Makes it easier for the Buyer/Exporter
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Business Strategy Review‚ 2002‚ Volume 13 Issue 1‚ pp 20-30 Judo Strategy: 10 Techniques for Beating a Stronger Opponent David B Yoffie and Mary Kwak The idea of judo economics‚ building on analogies with the sport of judo‚ has been around for at least 20 years. But taking these ideas further to judo strategy means that a framework of strategic principles can be developed to help companies put stronger opponents on the mat. Why do some companies succeed in defeating stronger rivals‚ while others
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Before analyzing Wal-Mart ’s corporate strategy‚ it is important to decide what business it is in. For example‚ if Wal-Mart is in the business of selling consumer goods such as TV ’s‚ sheets‚ clothes‚ etc then it is pursuing a concentric strategy by entering the food business. However‚ this changes depending on how you analyze what business Wal-Mart is in. Wal-Mart is in the business of selling everything customers need in their everyday lives. This includes the consumer goods listed above as
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Marketing Strategies of Catering Firms In Selected Towns in Rizal Chapter 2 This chapter present the RESEARCH METHOD‚ SETTING OF THE STUDY‚ SUBJECT OF THE STUDY‚ SOURCES OF DATA‚ PROCEDURE OF THE STUDY‚ and STATISTICAL TREATMENT MEMBERS: Genesis Garcia Rosalie Relloma Ma. Luz Noromor Mary Jane Gonzales Erllene Eris Astorga RESEARCH METHOD Basically‚ the Descriptive method of research will be utilized in the study since it is designed for the investigation
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iPhone‚ iPad and Macintosh computers. Apple has loyal customers and the strength of its products allows it to charge more than its competitors. Weaknesses include Apple’s relative softness in the business market. Most of its products are bought by everyday consumers and aren’t widely used by businesses – PCs are more common computers to find in an office‚ and Research In Motion‚ which makes Blackberry phones‚ has long produced preferred tools for those in the working world. That market gap is an opportunity for
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group will be talking about Carrefour S.A which is a retailer located mainly in Europe. Carrefour is a hypermarket. How many of you guys know what a hypermarket is? A hypermarket is basically a superstore that offers a wide assortment of food as well as non-food products at economic prices‚ but they are much larger in size than traditional supermarkets. The size of hypermarkets can range from 2400 to 3000 square meters. Carrefour’s core strengths have been in its low prices‚ wide product offering‚
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EXECUTIVE OFFICERS Eduardo Castro-Wright Vice Chairman‚ Wal-Mart Stores‚ Inc. M. Susan Chambers Executive Vice President‚ Global People Brian C. Cornell Executive Vice President‚ President and Chief Executive Officer‚ Sam’s Club 2 010 Financial Report 15 Five-Year Financial Summary 16 Management’s Discussion and Analysis of Financial Condition and Results of Operations 30 Consolidated Statements of Income 31 Consolidated Balance Sheets 32 Consolidated Statements
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