Introduction to the Course KOM5113: Communication Research Methods First Semester (September)‚ 2013/2014 By: Assoc. Prof. Dr. Siti Zobidah Omar SZO/KOM5113 1 Lecturer Name: Assoc. Prof. Dr Siti Zobidah Omar Tel: H/P: Fax: E-mail: 03 – 8946 8797 /1858 (Off.) 012-2377529 03 - 8948 5950 zobidah@putra.upm.edu.my Room: Department of Communication‚ Faculty of Modern Languages and Communication‚ Universiti Putra Malaysia SZO/KOM5113 2 Course requirement Required text:
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1. Process for identifying learning needs Learning is a necessary process for achieving business objectives and essential to improving organisational performance. It bridges the gap between the organisation’s current capability and that needed to deliver the business results. From an individual point of view‚ it enables people to add to their stock of personal competences and develop their full potential. The process for identifying learning needs is given by: * Stakeholder Analysis
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Different methods of communication 1.0 Introduction Communication can be considered as one of the most important parts of human life that has evolved during the history of our existence. Different methods of communication from smoke signal to sign languages to face to face communication have played an important part in our lives. Rapid development in the technology field caused evolution of electronic communication and we started to develop better and faster tools and methods to communicate with
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Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic needs products
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Needs of a pregnant mother Principles of care: * To impress the patient about the importance of regular checkup. * To maintain and improve the health status of the woman to the optimum till delivery. * To improve and tone up the psychology‚ explaining the changes and events likely to occur during pregnancy and labour. Needs of the pregnant mother The needs of a pregnant mother are as follows: i. Diet ii. Personal hygiene including breast care iii. Rest and sleep iv
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Maslow’s Hierarchy of Needs Malnutrition. Disease. Death. These are the calamities individuals face on a daily basis when deprived of biological and physiological needs‚ the first step of Abraham Maslow’s hierarchy of needs. A humanist psychologist known for emphasizing healthy behavior‚ Maslow categorized human needs into two groups: deficiency and growth. Satisfying deficiency or lower-level needs is important in order to avoid unpleasant feelings or consequences. The higher level of the pyramid
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What’s on the menu? How expensive is it? Is it nearby? And many other questions that we have before going to any restaurant. OpenTable aims to give a solution to this problem by providing “a fast‚ efficient way to find available tables that meet the desired criteria for type of food‚ price and location at a specified time.” But what really makes OpenTable unique is that it allows customers to make reservations online‚ making it a one-stop shop for all your dining needs. The success of the business
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1 PREFACE This marketing assignment pertains to the needs and wants of consumers in the consumer durables category. Within this category‚ we have specifically chosen the laptop industry‚ to illustrate clearly the wants and needs of consumers and the various elements of the marketing mix used‚ in order to satisfy them. There are 6 major players in this market are HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; and also many smaller but niche players like Toshiba‚ Panasonic and Apple‚ Samsung
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many benefits for the observer. For one of my observations I go to an elementary classroom and my second observation is a youth group at a church. Each classroom has their own setting and curriculum which makes each classroom very different from the other. My first observation was in an elementary classroom. The activity had five kids per group. These children all ranged from the ages of 7 to 8. Just before their art activity took place the children were read a book about Halloween in which a pumpkin
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Maslow’s hierarchy of needs‚ it’s a very good theory. There was five major things in the “Pyramid” they were Self-actualization‚ Esteem‚ love and belonging‚ safety needs‚ Physiological needs‚ they were called “deficiency needs”. ‚ if these "deficiency needs" are not met‚ the body gives no physical indication but the individual feels anxious and tense. Maslow’s theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary
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