Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
Premium Refrigerator Home appliance Europe
Haier 1.0 Summary of report In this report‚ it will introduce a famous Chinese electric appliances organization—Haier‚ which has involved into a giant multinational corporation‚ revealing that different environmental force‚ including economic‚ political‚ cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides‚ the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment‚ sustain
Premium Brand Major appliance
Why Liberation Theology Developed The theology of liberation consists of ideals that show material poverty as a bad thing and spiritual and solidarity poverty as a good thing. It also puts a strong emphasis on helping the poor and idealizes helping the poor as a Christian duty. Latin American liberation theology was the origin of this whole movement and began in Peru through Gustavo Gutierrez. Around the time when the Latin American liberation theology came about‚ Peru was a very poor country
Premium Liberation theology Theology Poverty
Why the Illegalization of Marijuana was Corrupt For most of human history marijuana has been legal and has actually only been illegal for 1% of the period of time of which it has been in use. Many people assume that marijuana was made illegal through some kind of process involving scientific‚ medical‚ and government hearings‚ and that it was to protect the citizens from what was determined to be a dangerous drug. However‚ some of the actual reasons that marijuana was wrongly banned include racism
Premium William Randolph Hearst Hemp
most of the Romans thought that Caesar was a good leader‚ little did they know he let 1‚000 soldiers die in one battle. Everyone in Rome thought Caesar was a good leader‚ but everyone else around the world thought he was terrible. Caesar thought he was doing the right thing for Rome‚ but really he acted greedily. Brutus and Cassius loved Caesar‚ but they said they loved Rome more so they murdered him. Caesar was well respected by everyone in Rome. Hitler was ambitious because he killed millions of
Premium Adolf Hitler Nazi Germany The Holocaust
rule. He is one of the greatest leaders who ever existed because he was fearless‚ selfless and persistent. Gandhi was not a great speaker‚ did not have a very attractive appearance‚ lived asimple life and avoided the spotlight as much as he could‚ but he is still regarded as one of the most exemplary persons to have ever walked on earth. The reason is because he always believed in himself. The first example of his fearlessness was his creation of the concept of satyagraha‚ a non-violent way of protesting
Premium Nonviolence Mohandas Karamchand Gandhi
Dynamics of Strategy Assignment Author [ID: XXXXX] June 2013 Word count: 3294 Table of contents 1. Summary 3 2. Haier’s strategy analysis (Part A) 4 2.1 Haier’s strategy overview 4 2.2 Macroenvironment analysis 5 2.3 Industry analysis 6 2.3.1 Key points of the industry analysis 8 2.4 Industry key success factors (KSFs) 9 2.5 Internal analysis 10 2.6 Points on KSFs and internal analysis 14 2.7 Dynamic context 14 2.8 Purpose and stakeholders perspective 15
Premium Strategic management Vermiform appendix Brand
HAIER Strategic Implementation Assignment Mandeep Singh Grover 3/12/09 # 317 Question 1: Mention the defying strategic perspectives at Haier over the years. What have been the salient and meritorious points in the implementation of such strategic initiatives at Haier in China? Answer1: Haier is one of the world’s largest manufacturer of home appliances. Haier started off as a defunct refrigerator factory in 1984. Its development from a small Chinese producer to Global player has
Premium Marketing Brand management Brand
Values of Haier: 7 1.3 (a) Think What Consumers Think 7 1.3 (b) Enterprising and Innovative 7 1.3 (c) Win-Win Culture 7 1.4 SWOT Analysis 8 2. HISTORICAL PERSPECTIVE 9 2.1 Parent Company History: 9 2.1 (a) Rebuilding a Refrigerator Plant in the 1980s: 10 2.1(b) National Brand Leader in the 1990s: 11 2.1(c) Diversification in the 1990s: 13 2.1(d) Global Brand in the New Century: 14 2.2 History of Haier Pakistan: 15 3-STRATEGIC ANALYSIS OF CURRENT CORPORATE AND MARKET DRIVEN STRATEGY 16 3
Premium Marketing Haier Strategic management
Amelioration The anti-slavery movement developed in the early 1800s was a formidable force in the quest to end slavery. The West India Committee‚ in a bid to head off attacks‚ agreed to proposals to improve the condition of the slaves. These proposals were called amelioration proposals and came into effect in 1823. The proposals said that the British government should write to each of the colonial governors‚ suggesting that the assemblies pass local laws to improve the condition of slaves. The proposals
Premium Slavery United States American Civil War