Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations‚ companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases‚ newsletters‚ public appearances‚ etc. as well as utilisation of the world wide web. PR and
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A Crime by Any Other Name… The main issue in Reiman and Leighton’s The Rich get Richer and the poor get prison is how crime is labeled; “A Crime by Any Other Name” to be exact. How “crime” is labeled comes depends on the nature of the crimes as legislatures and police officers must use discretion when deciding what constitutes as a crime. According to Reiman and Leighton‚ crime is used to label “the dangerous actions of the poor” (5). This is the direct result of the reality of crime that is created
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psychoactive drugs. The first category is problems directly related to taking the drug‚ such as the risk of overdose. The second category is problems related to the fact that the use of certain drugs is illegal and associated with social problems such as the cost of treating drug dependence and incarcerating drug offenders. American society has changed from being one that tolerated a wide variety of individual drug use to being one that attempts strict control over some types of drugs. This change
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10 Definitions of Public Relations 1. “Public relations is essentially a communication function‚ but with the emphasis on the two-way nature of the communications process.” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana‚ baik itu ke dalam maupun ke luar‚ antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank Jefkins
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The Power Of Advertising And Public Relations 6/14/2009 The Power Of Advertising And Public Relations Advertising and public relations are two very powerful tools used in communicating with the public. This essay will explain the origins of advertising and public relations‚ how they both were developed and where evolution might take these two powerful forms of communication. Before the origins of advertising and public relations are explained‚ definitions of these two powerful forms of mass
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than two and a half times the world’s average yields‚ Australia’s cotton industry is now considered the most water efficient in the world. Cox Inall Communications produced the Good Neighbours Campaign in 1999 for the Australian Cotton Industry in order to implement the Best Management Practices (BMP) for cotton growers. It has educated farmers and changed practices and perceptions towards cotton production for the benefit of the environment and the cotton industry. In the late 1990s‚ Australian
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vital driver of the worldwide economy. The public and community relations constantly face herculean challenges- both internal and external- that need to be dealt very carefully and strategically. Today‚ the oil industry operated differently‚ with the management of these companies not being solely reported to stockholders but to wider range including stockholders but also employees and the community where it operates. Consequently‚ the role of public relations has increased within this industry and this
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Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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allegations‚ such as drug use‚ in their own schools. However recently‚ the use of drug sniffing dogs has come into question when a case was brought to the Supreme Court. In the case‚ drug sniffing dogs were used at a house where drugs were suspected. Though the case was ultimately ruled in favor of the citizen who had the dogs used against him‚ the infringement of privacy and constitutional rights continued to be questioned with the use of drug-sniffing dogs. However‚ the use of drug sniffing dogs in
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What is Anti-Art? Introduction I am going to be writing about anti-art and what it is. I feel that before I can fully explore this concept in more depth‚ I must first look at the question ‘What is art?’ and ‘How do we know it is art?‘. To understand what art is‚ you have to look at its surroundings‚ the art world‚ you have the people who make the art work‚ the painters‚ the sculptors etc. Then you have the people that exhibit the work‚ and finally you have the viewers‚ the people who attend
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