COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Table of Contents Introduction 2 PEST analysis of the world 2 Political analysis 2 Economic analysis 2 Social analysis 3 Technological analysis 3 Industry 3 Competitors 4 Issue that caused Woolworth decline and new opportunity 6 SWOT Analysis 7 Strengths 7 Weaknesses 8 Opportunity 8 Threats 9 Issue that caused Woolworth decline and new opportunity 9 Recommendation of new strategies 10 Conclusion 11 References 12 Introduction Woolworths was first opened in Sydney
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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Marketing: Retail Strategy Exam Study Guide Spring 2013 Challenges facing retailers • Consumers are bored with shopping o We are not buying as much as we use to • Over-saturation o We have too many stores • Price cutting wars & low profit margins o Cost containment o Grocery stores make about 1 cent per dollar • High customer service expectations What do retailers do? • Retailers satisfy consumer needs by offering the right product at the right price
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Running Head: Retail Mystery Shopping Retail Mystery Shopping [Name of the writer] [Name of the institution] Retail Mystery Shopping Part – 1 Questionnaire Please indicate your gender: Male ( ) Female ( ) Prefer not to say ( ) What is your age group? • 18-29 ( ) • 30-39 ( ) • 40-49 ( ) • 50-59 ( ) • Over 60 ( ) In scale of 1 to 5 (1 – highly satisfied to 7 – highly dissatisfied)‚ rate the following determinants: 1. Price Of Goods 1. Highly Satisfied
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the number of other brands usually limited to a maximum of two for a given item. * This increases sales for each article‚ and allows Aldi shops to be smaller than those which have more brand choice. * This practice allowed Aldi to avoid using price tags even before the introduction of bar code scanners * Aldi is the largest wine retailer in Germany. Some Australian stores now sell alcoholic beverages. Some USA stores also sell alcoholic beverages (mainly beer and wine) where permitted
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FDI in retail sector in India and its impact on retail traders ABSTRACT: Allowing FDI in multi brand retailing has recently generated tremendous euphoria for some and fear for others. It is based on the notion that it will open floodgates for foreign retailers to invest and will change the retail landscape forever in India. The factors that attracted investment in India are stable economic policies‚ availability of cheap and quality human resources‚ and opportunities of new unexplored markets
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Zie Retails is a retail business and has been operating since 2000. It has headquarter based in Melbourne. However due to the business and economic growth and the cost cutting pressure from the competition‚ Zie Retails has determined to close some underperforming companies in western Australia and Tasmania and merge them to Victoria‚ south Australia and new south wales. The management has determined to cut the business operating hours‚ reducing the amount of the working staffs and even lower some
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CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
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Retail mix literature review Retail mix elements are customer service‚ store ambience‚ communication mix‚ location‚ merchandize assortment and pricing. Customer service According to National skill Development Corporation‚ there is a skill gap in human resource in India for following retail management operations. They are Store operations‚ merchandizing‚ purchase‚ logistics and marketing. My area of study is interaction with customer. [Source: National Skill Development corporation in organized retail
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