The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
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Literature Review on Childhood Obesity By: Obesity is a growing problem among U.S. children. In 1994‚ one in five children between the ages of 6 and 17 was overweight. This is double the rate of 30 years ago (National Center for Health Statistics‚ 1999). This adverse trend has potentially profound effects on children’s health‚ including their long-term health. The terms "obese" and "overweight" often are used interchangeably. Technically‚ "obesity" is the upper end of "overweight
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Assignment 1 – Critical Review of a Research Paper INTRODUCTION This essay is aimed to critically discuss the research paper titled ‘Screw Blackboard… do it on Facebook!’: an investigation of students’ educational use of Facebook. This critique will focus mainly on the benefits and shortfalls of the research design and suggest an alternate research design to back up the limitations identified. BENEFITS TO THE RESEARCH DESIGN AND APPROACH Firstly‚ the appropriateness in the selection
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technological means just to survive. Such is the case in the hotel industry too‚ especially in the upper-class and boutiques hotels area of the market. With hotels always lagging behind other sectors in adopting new IT systems ( PLUGGED IN‚ 2009; Buick‚ 2003)‚ keeping the pace with customers’ demands becomes a pressing issue to hospitality providers. This problem is acknowledged by the players in the industry‚ being debated in trade-specific publications‚ conferences and academic literature. There are
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THE BALANCED SCORECARD 1 Why businesses need a balanced scorecard The balanced scorecard was developed by US academics Robert Kaplan and David Norton in response to the shortcomings of traditional financial measures. Traditional financial measures are one-dimensional. By definition‚ they only look at the financial aspects of a business. Traditional financial measures are historical. They tell us nothing about what may happen to the business in the future. There are many examples of businesses
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A Critical Review of Meta-Analysis Abstract Meta-analysis has been much debated and criticized since its creation‚ and it has been argued that systematic reviews are superior. The present study examined the reverse idea – that meta-analysis is the superior method. A literature search was conducted of meta-analysis studies for psychotherapy within the PsycINFO database. The resulting studies were further examined and classified as either primary articles or secondary articles. Primary articles
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Memorandum Subject: Regression to the Mean with Coin Flips This paper discusses the statistics project‚ Regression to the Mean with Coin Flips. The paper is divided into four parts‚ which are summarized below: Part One: The Questionnaires This section summarizes the results of questionnaires handed out to a random sample of 110 people. Pie charts are provided‚ which reflect the responses to each question. Part Two: 200 Flips This section discusses the outcome of flipping a normal coin two-hundred
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In the poem “If I Should Have a Daughter” by Sarah Kay‚ the poet uses structure poetic devices punctuation and enjambment to send her message. The main idea her poem is trying to get across is that life is hard and can be intimidating‚ but doesn’t have to be done alone. A strong example of a punctuation is when Sarah Kay writes‚ “ Because no matter how wide you stretch your fingers‚ your hands will always be too small to catch all the pain you want to heal. Believe me‚ I’ve tried” (verse 18 ). In
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Saskatchewan‚ to proceed with a development project‚ the Minister of Environment must approve of the project. Therefore‚ according to The Environmental Assessment Act‚ the Proponent‚ i.e.‚ the project’s developer‚ must conduct an Environmental Impact Assessment (EIA)‚ and the potential impacts must be organized in a document called Environmental Impact Statement (EIS). The EIS is submitted to the Environmental Assessment Branch (EAB) and a technical review is conducted‚ ensuring that the Proponent
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