THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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eighty-one of these kmart stores operate in-store pharmacies‚ and twenty have Sears Auto Centers operating within them which include professional automotive repair and maintenance services. Another
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analysis will review the “cornerstones of Costco’s strategy; low prices‚ a limited product line‚ limited selection and a ‘treasure hunt’ shopping environment” (p. C-35). Furthermore‚ it will identify if Sinegal’s strategic approach identifies with Thompson’s five competitive strategies and Porter’s five forces. In conclusion‚ consulting recommendation will be advised. Thompson describes a five strategy phases for crafting and executing on strategy as; low-cost provider‚ a broad differential‚ a
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impact of Wal-Mart on the local economy” Article Summary “The impact of Wal-Mart on the local economy” is an article based in a film released in 2005 called Wal-Mart: The High Cost of Low Prices. This article summarizes how Wal-Mart poor employment practices affect the local economy many ways in the United States with a great amount of controversy. According to statistics a typical Wal-Mart store hires anywhere from 150 to 350 new people but is estimated that more than half of Wal-Mart’s employees
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decided that it was time to expand their hotel and make the jump to a five star hotel. They hired a consulting company to conduct an evaluation of the hotel from top to bottom. Everything from the service to the procedures was included in the evaluation. The results of the evaluation were shocking to HI. The results showed that his staff was lazy and incompetent. There was no way that they would be able to make the transition to a five star hotel without firing most of the six-hundred employees or spending
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Draft #1 February 1st‚ 2011 Fighting Against Wal-Mart The article “Up Against Wal-Mart” by Karen Olsson is the detailed explanation of how Wal-Mart treats their customers and more importantly how the million dollar company treats their employees. Olson kicks off the article by telling a story about Jennifer McLaughlin‚ who is a twenty-two year old Wal-Mart employee. She goes on to explain the daily work tasks that she completes. She complains how Wal-Mart runs their business‚ and also how terrible
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Impact of Wal-Mart on the US Economy With over 5‚300 stores in the United States‚ Wal-Mart has become one of the fastest growing retail chains in the United States (Rossi‚ 2005). Their many stores are not hard to find as you travel along many of the highways in the United States. With low prices and great deals it has become very difficult not to resist the inviting people greeting you at the door and massive signs that draw you to buy from their stores. Since the opening of its first store in
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Southwest Airlines‚ Cirque du Soleil‚ Casella Wine [yellowtail]‚ Nintendo (Wii)‚ Cemex Cement‚ and The Body Shop. These organizations created their blue ocean and so can you. Here are the differences between the Blue and Red Oceans. So just what does this mean? Let’s take the differences one at a time. Focus on current customers vs. focus on noncustomers. In most industries there is little effort to attract new buyers to the industry‚ thus the focus on the customers currently purchasing
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Cultural Perspectives: Wal-Mart ETH/ 316 June 11‚ 2012 Laura Brodkey-Scott Cross Cultural Perspectives: Wal-Mart Introduction Wal-Mart is defined as the giant of retail and it is one of the largest companies in the world. It has grown to not only be a staple in America but internationally as well‚ touching base in countries such as Japan and China. It is a popular supercenter that is located worldwide. Wal-Mart is the largest retailer
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McCombs School of Business MAN 374 (04458) University of Texas at Austin Fall 2007 GENERAL MANAGEMENT AND STRATEGY COURSE OVERVIEW Joe Giordano jagintx@austin.rr.com Office: CBA 3.246 Text: Porter‚ Michael E. Competitive Strategy. (New York: Free Press‚ 1998). Office Hours: Tuesday or Thursday by Appointment. Contact in class or through e-mail to arrange time. Course Description Perspective and Themes This course is about the creation and maintenance of a long-term
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