Marketing Mix – Current & Future………………………… 2 {text:list-item} {text:list-item} {text:list-item} Environmental Analysis…………………………………. 4 {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Legislations……………………………………………..... 7 Target Market…………………………………………..... 8 {text:list-item} {text:list-item} {text:list-item} {text:list-item} Marketing & Promotional Objectives……….………….11 10.Marketing & Promotional Program…………
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| Width of the Product Mix | | Carbonated Soft Drink | Isotonic drink | Juice | Tea | Mineral Water | | Pepsi | 7up Revive Isotonic Original | Tropicana Twister Orange | Lipton Ice Lemon Tea | Bleu | | Pepsi Light | 7up Revive Isotonic Lime Burst | Tropicana Twister Blackcurrant | Lipton Green Tea Lemon | | | Pepsi Twist | Excel8 Isotonic | Tropicana Twister Lychee | Lipton Tea 9 | | | 7up | Gatorade Grapefruit Drink | Tropicana Twister Apple | Lipton Red Tea | | | Mirinda 0range
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PROFILE Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12‚500 restaurants across 91 countries In India‚ Pizza Hut has 137 restaurants across 36 cities‚ including Delhi‚ Mumbai‚ Bangalore‚ Chennai‚ Kolkata‚ Hyderabad‚ Pune‚ and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger
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4. Marketing Mix There are four elements of marketing mix: product‚ price‚ promotion and place. All of the four elements are indispensable in every stage of purchasing process. They can affect customer‚ cost‚ communication and other factors during the launching period. (Banting & Ross‚ 2010) (Don E. Schullz‚ 1993) 4.1 Product Marketing Happy Food Time is a new magazine‚ which has the mix contents of recipes‚ meal ideas‚ food and extensive restaurant reviews and general food related articles. This
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M&S ends up on making healthy profits and always delivers net margins of more than 5 per cent‚ which is pretty good. M&S should focus on women’s clothing to balance up its campaign so that it affects al products‚ not just food and children’s and men’s clothing‚ because the company does not only need food customers. Customers have to aware what the company has in store for them. Promotional activities used by M&S
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brought out of their cage ..as the announcer introduced the two new opponents. Fireball the raging red bull vs Tiberius the Brolic Bulldog... and we watched as the Giant Bull Faced the medium sized
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Promotional Strategy of Tiger Energy Drink * Promotion: Promotion means creating a value to the customer. Tiger energy drink is using promotion to clearly and persuasively communicate their values to the customers. Producing product‚ pricing attractively and confirm availability to the customer are not only works for the Tiger energy drink‚ they also do promotional strategies to create more customers perception and values. * Promotional mix: The Tiger energy drink is using promotional mix
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` Pit Bull Stereotyping Has anyone ever come in contact with a pit bull and felt fear that you were going to be attacked or mauled? I bet at least some of you have. I to was one of those people who thought I was going to be attacked‚ But after I owned a few I thought differently. Pit Bulls are banned in some state and counties because the government feels that it is the breed’s aggressive behavior is a threat‚ instead of the owners who made them that way. The pit bull breed has the stereo-type
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This article‚ by Narayan Chandran‚ compares Edgar Allen Poe’s "Masque of the Red Death" to William Shakespeare’s "Macbeth". During the banquet scene in "Macbeth"‚ there is a shadowy figure that places itself in the chair of Banquo and produces an intense effect with the rest of the assembly. This is very similar to Poe’s spectral image that is the Red Death. The other people in Prince Prospero’s abbey are appalled with this new addition to their group. Both are meant to have a powerful visual result
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1.1 Elements of the marketing process. The process of marketing entails the following four elements i. The parties The consumer is typically prepared to make certain sacrifices in terms of money and effort in order to obtain an offering that satisfies his needs. The aim or aspiration of the customer is to satisfy his needs within the limits of his means(Booms & Bitner 1981). Therefore the marketing officer analyses the needs and desires of the consumer and determines whether they can be met
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