Assignment On “ PERSONAL SELLING ” Submitted by: Jaydip Shah (101) Dated on: March 22‚ 2010 GANPAT UNIVERSITY V. M. PATEL INSTITUTE OF MANAGEMENT INDEX CONTENT Introduction………………………………………………………………………………….3 What is Personal Selling…………………………………………………………………….4 Advantages of Personal Selling……………………………………………………………..5 Disadvantages of Personal Selling………………………………………………………….6 Types of Selling Roles………………………………………………………………………7 Trends in Selling……………………………………………………………………………8
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Power of Suppliers 4.1 Degree of Supplier Concentration The Australia LCD screen TV business is currently dominated by a lot of electronic manufacturers. They are Acer‚ LG‚ Sony‚ Samsung and many others different company (PC Authority 2007). Products from these manufacturers can be found selling in companies like‚ Dick Smith Electronic‚ Myer‚ David Jones‚ Harvey Norman and others electronic retailers. The bargaining power of a supplier is the ability to influence the setting of prices. The more
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of the oldest and most underestimated jobs. In former times a salesman was travelling with his products on a horse-drawn carriage from one town to another to sell his goods. But until today it has evolved from this uncoordinated selling on weekly markets to a very complex process including different activities to finally close the sale. This essay is prepared to have a closer look on even those changes in the history of selling and to explain the evolution by considering historic and contemporary
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Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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000 full service restaurants in Miami‚ Florida with a population of about 2.5 million. What type of market structure is the restaurant business in Miami‚ Florida? Explain your reasons. The market structure of the restaurant business in Miami‚ Florida would be considered a “Monopolistic Competition”. Monopolistic competition is where you have a large number of firms similar to one another‚ advertising or selling similar‚ not identical products. When considering restaurant business‚ you must consider
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H I T E P A P E R – by Steve North‚ Principal Procurement Consultant‚ Xoomworks Supplier Relationship Management How to make it work. The pressure for companies to create economic value and deliver greater returns has resulted in a significant focus on the performance of procurement across the organisation. As a result‚ more and more companies are looking to create value through the concept of supplier relationship management‚ but many are struggling to get the publicised benefits. This
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my hero. He was born in New York City in 1971. He is also known by the name “2Pac” or Pac”. According to forbes.com he sold more than 75 million albums around the world. This made him one if the best-selling music artist worldwide. Most of his music is about growing up in violence and hardships I ghettos‚ racism‚ and other social conflicts. He had a big influence on society. Tupac became a living symbol of his generation. Tupac’s music plays a big role in pop culture. His music was heard by millions
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Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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What is Price Elasticity of Demand? What is it? Today’s market focuses on a chain of supply and demand. The products which are in demand are the products which are produced and supplied in the market. This process is vice-versa. The demand of also increases with an increase in the production of the goods and the production also increases when there is demand for the product created in the market. This fundamental concept is fairly easy to understand. Now there are several factors which shape
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The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools
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