Authenticity: is it real or is it marketing? Weinberger D. Source Harvard Law School’s Berkman Center for Internet & Society‚ Cambridge‚ Massachusetts‚ USA. self@evident.com Abstract Marty Echt‚ the new head of marketing at Hunsk Engines‚ is determined to bring the motorcycle maker back to its roots. He says it’s not enough to project authenticity to customers--employees must personally subscribe to the brand’s values. Should the company’s CEO support Marty’s "real deal" vision? Five experts
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The Real Story Behind the Real Thing: When Pharmacist John Pemberton invented Coke in 1886‚ it was the original energy drink claiming to have restorative powers. The original ingredients of Coke also included a small amount of Cocaine‚ but this was eliminated from the ingredients in 1903. Coca-Cola is made of water‚ sugar‚ a few secret flavors and some bubbles. But behind the product itself is where marketing has played a key role in Coca-Cola’s domination of the market place. Coca-Cola promises
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The earlier analysis proved that Alpha’s return of assets (on a before-tax basis) significantly lower compared to Gamma. This is because Alpha does not have sufficient pure profit. This was also due to lower operating profit margin which tells us that Alpha is not generating sufficient return. To help Alpha‚ the possible solution to advise to Alpha is to identify the non-performing assets in the balance sheet and to study the financial statements to identify specific assets or groups of assets that
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most interesting one for me. She played Leigh Anne Tuohy‚ a middle class woman with a great heart. She adopted Michael‚ a big black kid who was very shy and careless. The aim of this essay is to show the strong personal qualities of this character and why she inspires me. Michael was found walking by the streets in a cold night when Leigh Anne and her family were driving home from a play that her son was in. Leigh Anne was being a very compassionate person because she stopped the car and got out
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Saint Augustine had returned to Thagaste and manages to become a teacher in order to make some money. “During these years I was teaching the art of rhetoric‚ selling talkative skills apt to sway others because greed swayed me” Then Augustine also meets a woman‚ we never get her name‚ but he is actually sexually faithful too (2‚2). Augustine starts to learn an about astrology‚ he starts to make some progress towards truth. Although one of his close friends named Nebridus‚ persuades him to throw away
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Cassie climbed the stairs to her room as quickly and quietly as possible. Leaving behind the trailing voices‚ of the rest of the world behind her. As the door clicked shut behind her she locked and bolted it‚ breathing heavily‚ clutching at the stitch on her side. She flicked the light switch up and down frantically‚ but the room remained immersed in darkness. With only a cold‚ hesitant light‚ from the street lamps below. Coming in through the cracked window‚ casting eerie shadows on the walls
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job. This phrase has been repeated over and over through the years‚ from parents to their children. With so many job opportunities in the world today‚ and different socioeconomics‚ we have to ask‚ “Is the investment in higher education worth the return?” The goal of all Americans is to be able to graduate from college and have a successful life. Due to the rising costs of tuition‚ grants that don ’t cover the cost of college‚ and families that can ’t afford to pay for their children ’s education
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------------------------------------------------- LAWS2017 Real Property ------------------------------------------------- Comprehensive Study Notes 1. Common Law and Equitable Approached to Competing Interests The basic rules of priority: 1. Priority disputes occur when two or more people claim independent property rights that cannot co-exist. When one property right takes priority over another‚ the latter is extinguished or diminished to the extent of any inconsistency between them. 2. An earlier legal right takes
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factors in the returns stocks and bonds* Eugene F. Fama and Kenneth on R. French Unirrrsit.v 01 Chicayo. Chiccup. I .L 60637‚ C;S;L Received July 1992. final version received September 1992 This paper identities five common risk factors in the returns on stocks and bonds. There are three stock-market factors: an overall market factor and factors related to firm size and book-to-market equity. There are two bond-market factors. related to maturity and default risks. Stock returns have shared variation
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selling out on release. SUMMER 2013 DUBAI PRIME RESIDENTIAL REVIEW Prime sales market update Helen Tatham Director of Residential Knight Frank Dubai The Dubai real estate market showed the first firm signs of recovery in early 2012 but this was not across all sectors. “Freehold ownership of Dubai real estate for non-Gulf Cooperation Council Nationals has now been in existence for over a decade. Since its inception in 2002‚ we saw a rapid rise in demand and pricing up to
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