“stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms? [are the resources used to make the products/services or the products/services themselves rare?] 3. The Question of Imitability: do firms without
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Making sustainability profitable There is a clear aim of this article ‚which is showing to the readers that if we increase sustainability of a company‚ no matter if it is or without the intention of contributing to a better environment‚ could be somehow combined with increasing the bottom line of a company. In the article there were given six examples of companies that contributed to the environment while increasing their finances. The authors mainly focused on the fact that when increasing sustainability
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“ The supreme reality of our time is…..the vulnerability of our planet “ - John.F.Kennedy Climate change is perhaps the most controversial and complicated issue facing the world. The world has seen much focus on economic progress and mankind has made gaint steps in its journey through time. The side effects of the development process have however also been equally enormous – loss of bio-diversity‚ environmental damage etc. The warming effect of certain man made gas emissions such as carbon-di-oxide
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Changes in Pressure It was a moment of impact from which life will never again be the same. As described in the “Hiroshima Diary” by Michihiko Hachiya the people of Hiroshima’s lives were forever changed by the drop of an atomic bomb as they found themselves in sudden silence and disarray. A catastrophe is defined as a sudden and widespread disaster. The moment the atomic bomb hit it changed the lives forever beyond any and all expectations. One sudden disaster‚ a few seconds of peace all followed
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Kerzner Running Head: KERZNER INTERNATIONAL INC. Kerzner International Inc. Hotels & Resorts Jennifer Chaffee Jihan Davy Kendra De Santana Caroline Hardenbergh-Perry Carole Idas Christine Siddiq Dana Terzo Florida International University Abstract What makes the One&Only Ocean Club on Paradise Island‚ Bahamas one of the most successful resorts in the world? What makes The Atlantis Hotels of the Bahamas and Dubai the premier destination for a world
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Why BMW Group has been successful? BMW Group is a famous auto company all over world‚ stands for "Bayerische Motoren Werhe AG" in English ”Bavarian Motor Works” who is also the leader in a luxury car manufacturer and seller in the world. BMW Group was founded in 1916 and headquartered in Munich‚ Bavaria‚ Germany. It consists of an initial aircraft engine manufacturing plant to become enterprise groups dominated by limousine today‚ and produce the world-renowned aircraft engines‚ SUVs and motorcycles
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1. Explain the concept and purpose of marketing information (MIS) and decision support (DSS) systems (One paragraph). A marketing information system (MIS) brings together disparate items of data into a coherent body of information. An MIS also provides methods for interpreting the information the MIS provides. A marketing information system is a continuing and interacting structure of people‚ equipment and procedures to gather‚ sort‚ analyze‚ evaluate‚ and distribute pertinent‚ timely and accurate
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Wal-Mart: The Future Is Sustainability Wal-Mart is one of the most influential businesses in the world. However‚ with power comes scandal and backlash. Ethical issues with management‚ and treatment of its workers and suppliers has been on the front line of un-popular public relations for Wal-Mart. This paper will analyze Wal-Mart’s attitudes to its women employees focusing on the lawsuit of Dukes vs. Wal-Mart‚ the alleged sweat shop work overseas producing merchandise sold in the Wal-Mart stores
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four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms? [are the resources used to make the products/services or the products/services themselves rare?] 3. The Question of Imitability: do firms
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Sustainability and Organic Foods People nowadays are getting into the “go green” lifestyle while others continue to live without thinking about the effects they have on the environment. Why do people go green? It can save you money‚ it is the right thing to do‚ it is healthier because there are less toxins and less illness‚ it is helping future generations‚ and it is a chance to connect with the local community and spread the word. To go along with this lifestyle and its benefits‚ catering companies
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