Write short notes on: IMF The International Monetary Fund (IMF) is an organization of 187 countries (as of July 2010)‚ working to foster global monetary cooperation‚ secure financial stability‚ facilitate international trade‚ promote high employment and sustainable economic growth‚ and reduce poverty. Its objectives are to promote international economic cooperation‚ international trade‚ employment‚ and exchange rate stability‚ including by making resources available to member countries to meet
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LEARNING Learning- a relatively permanent change in behavior due to experience. CLASSICAL CONDITIONING – learning based on association of stimuli OPERANT CONDITIONING – Kind of learning based on the association of consequences with one’s behavior. Premack principle – This states that a more preferred activity can be used to reinforce a less preferred activity. Reinforcement schedules differ in two ways: • What determines when reinforcement is delivered – the number of responses made (ratio) or
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improving market research in Bangladesh. Every marketer wants to get the biggest bang for each research buck. Better ROI is not just a matter of lowering costs. Here are five strategies for improving the ROI of your marketing research spend: 1. Write better surveys. Marketing decisions are only as good as the factual evidence on which they are based.
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GENDER Gender can be defined as the sex-role that a person takes on according to guidelines or standards instilled in us by society. One can be a male or female biologically‚ but still be perceived as the opposite sex due to the way one may think or present him self or her self. Whether or not we are born with certain biological traits different in male versus female is the nature versus nurture question that has been around for years. Through research‚ science has found that men and women
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BUZZ MARKETING -Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique‚ spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically‚ buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking
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"Two gentlemen of Verona" & "An Irish Rose" are the two heart touching stories written by A.J. Cronin. In an Irish Rose‚ the 14 year old Rose plays the central character of the story. She sacrifices her life to look after her baby brother who lost his mother when he was just one month old. In the "Two gentlemen of Verona " we find the touching story of Jacopo & Nicola ‚two brothers aged 12 & 13 who do odd jobs and live a hard life themselves to sustain and treat their elder sister Lucia
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Micro Environment Notes • The forces within an organisation’s industry that affect its ability to serve its customers and clients – target markets‚ partners and competitors. (Marketing 2nd Edition by Elliott‚ Rundle-Thiele Waller) - Customers - Clients - Partners - Competitors • All factors in the micro environment affect the marketing. Marketing managers‚ during the marketing process‚ must account for all factors in relation to marketing‚ specifically within the micro environment. Customers
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Study Sheet – Women’s Test #1 1. Sex and Gender Dueling Dualisms‚ Anne Sterling Maria athlete‚ Olympics‚ forgot sex certificate‚ failed sex test‚ kicked out‚ life fell apart the power of sex in our society‚ when normality of things is questioned‚ causes challenges 1972 Sex vs. Gender separation Sex: anatomically‚ physical attributes defined Gender: psychological transformation based on self gender identity‚ behaviour expression Gender norms‚ expectations‚ opportunities Society of normalization
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The physical environment Climate is the most fundamental component of the physical environment. There are variations of climates. Long term climate – distribution of solar radiation Current climate changes is due to CO2 In 2004 the majority of the pinon trees were dead as a result from drought. Climate affects abiotic process (release of nutrients in rocks) Sun: ultimate source of energy that drives the global climate system. Greenhouse gases: atmosphere contains it (its absorbed and
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Heterosexuality * Heterosexuality is seen as the given‚ the assumed‚ the norm; and that homosexuality is the phenomenon that needs to be explained * There was no such thing as “heterosexuality” or “homosexuality” until the 19th century * The 2 terms were made popular by sexologist Richard Krafft-Ebing who wrote about homosexuality as a personality disorder in his book in 1886 * Categories of sexuality focused almost exclusively on the behavior of men – due to the historical one-sex model
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