TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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Oceans are polluted to a great degree due to humans using plastic and not being recycled. The article “Trashing the Oceans‚” by Thomas Hayden‚ which was published in U.S. News and World Report‚ states how the oceans are being polluted by the trash going within it. Another article “Managing Marine Plastic Pollution‚”John H. Tibbetts‚ was published in Environmental Health Perspectives‚ demonstrates how the pollution is greatly impacting the ocean. The article “Trashing oceans” utilizes ethos‚ logos
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Ocean acidification is the ongoing decrease in the pH of the Earth’s oceans‚ caused by carbon dioxide from the atmosphere‚ Seawater is slightly basic (meaning pH > 7)‚ and the process is a shift towards pH-neutral conditions rather than a transition to acidic conditions (pH < 7). Ocean alkalinity is not changed by the process‚ or may increase over long time periods due to carbonate dissolution. An estimated 30–40% of the carbon dioxide from human activity released into the atmosphere dissolves into
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This research project investigates how the pH of ocean water affects the mass of the shells of sea organisms. People who might benefit from this project are Oceanographers and Fisheries. The resources used included an article from the website Smithsonian National Museum of Natural History‚ called “Ocean Acidification” by Jennifer Bennett‚ an interview with Dr. Andrew Dickson‚ a professor of marine chemistry at the Scripps Institution of Oceanography‚ University of California‚ San Diego‚ and an
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Vaughn‚ par 9). For generations the ocean has been called “The largest museum on earth” (Vaughn‚ par 8). The Earth has been maintained in a natural state of balance‚ but the advancement of human civilization has thrown it off balance (Stewart‚ video). Each year as humans evolve we destroy the Earth along with its natural resources (Rekacewicz‚ par1). Almost everything depends on water and it’s cycle. However‚ the oceans
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Plastic in the Ocean More than 200 animal species are dying everyday because they are consuming plastic in the ocean. This paper will discuss the environmental issue of polluted oceans‚ the causes‚ and possible solutions. The current environmental issue is littering in the ocean. Everyday hundreds‚ thousands‚ and even millions of trash is dumped into the ocean. Hundreds of marine species eat large amounts of plastic debris. “Yet the question is why so many species from the tiniest zooplankton to
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Ocean Manufacturing‚ Inc. c as e 1.1 The new client acceptance decision Mark S. Beasley · Frank A. Buckless · Steven M. Glover · Douglas F. Prawitt l ea r n ing o bje C t ive s After completing and discussing this case you should be able to [1] Understand the types of information relevant to evaluating a prospective audit client [2] List some of the steps an auditor should take in deciding whether to accept a prospective client Identify and evaluate factors important to
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government spend more money on predicting an earthquake than on preparing a town for the next? This case study will be arguing the reasons as to whether the government should or shouldn’t spend money on predicting an earthquake than on preparing a town to be ready for the next. There are many different points of views on this argument and I will be justifying these in further detail‚ as well as giving my own opinion towards earthquake prediction. An earthquake is a natural disaster when two tectonic
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trying to answer many unclear questions about ocean garbage and just how badly it’s affecting the ocean and marine life. Rochman believes that a lot of the supposed “threats” that scientists say ocean garbage pose had not been tested at all‚ and that the scientists had an insufficient amount of information to prove that the debris is doing or going to do exactly what they claim. Rochman and her colleagues studied over a hundred papers on the subject of ocean garbage and it’s effects. Eighty-Three percent
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