National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of their Olympic sponsorship. Design/methodology/approach – A multiple case study analysis was employed‚ for which data were collected through semi-structured interviews. The study sample included seven of the ten Grand National Sponsors that signed agreements with ATHOC‚ the Organizing Committee of the 2004 Athens Olympic Games. Data analysis was organized
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winning three gold medals at the 2008 Olympic Games in Beijing‚ China‚ and becoming the first man in Olympic history to win both the 100-meter and 200-meter races in record times. Bolt won his fourth Olympic gold medal in the men’s 100-meter race at the 2012 Summer Olympic Games in London‚ beating rival Yohan Blake‚ who took silver. Bolt ran the race in 9.63 seconds‚ a new Olympic record‚ making him the first man in history to set three world records in a single Olympic Games competition. The win marked
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Something that is always brought up is‚¨do we control our destiny or does your destiny choose you?¨ Well folks the answer is very simple. I am going to summarize two stories that talk about how much we control our destiny. People have also been talking about this concept for many centuries too. The first story I am going to talk about is the Sport Gene. The story begins with a college student named Thomas who is bet that he cant jump six foot six. Thomas successfully completes the bet and actually
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The World of Athletics Canada and Jamaica [pic] Product: Athletic Name: Coco-Lili Kraaijeveld van Hemert Student number: 500662185 Class: 1T HvA e-mail address: lili.kraaijeveld.van.hemert@hva.nl Name lecturer: Nils Pennekamp Subject: Athletics Date: 30 March 2013 I Table of Content Abstract II Introduction 1 1. Background Information and Sport 2 1. Introduction 2 2. Jamaica 2 3. Canada
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Content Executive summary 2 Importance of Product to the London Olympics 3 Importance of Price to the London Olympics 4 Importance of Promotion to the London Olympics 5 Importance of Place to the London Olympics 6 Recommendations 7 List of References 8 Appendices 9 Executive summary This report research and analyse marketing environment for the London Olympic Games for 2012‚ using set of tools known as marketing mix. This paper is referred
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follows the news nowadays has heard of the name Michael Phelps. Upon coming to worldwide attention at the 2004 Olympic Games in Athens‚ Phelps has taken the sport of swimming to new limits‚ setting records that seemed impossible just years before. He shocked the world with his record-breaking win of eight gold medals at the 2008 Olympic Games in Beijing‚ and also holds the record for most Olympic gold medals ever won. However‚ getting to that point was not easy‚ and required a high amount of diligence
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world‚ winning three gold medals at the 2008 Olympic Games in Beijing‚ China‚ and becoming the first man in Olympic history to win both the 100-meter and 200-meter races in record times. Bolt also won three Olympic gold medals at the 2012 Summer Olympic Games in London. He ran the men’s 100-meter race in 9.63 seconds‚ a new Olympic record‚ making him the first man in history to set three world records in Olympic competition. He made history again at the 2016 Summer Games in Rio when he won gold in the
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HISTORY OF COCA COLA Coca-Cola’s history began in Atlanta‚ Georgia on May 8th ‚ 1886 [1] when the curiosity of a local pharmacist‚ Dr. John S. Pemberton [1]‚ drove him to create the most popular soft drink in the world today [2]. Dr. Pemberton developed a syrup originally as a patent medicine to heal headaches and drowsiness with the majority of the ingredients containing coca leaves (cocaine) and kola nut (caffeine) - hence the name Coca- Cola [1]. This was then mixed with carbonated water to
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New York. The peak of her career and when she was well-known was at the age of 14‚ became one of the stars of the 1976 Summer Olympics in Montréal. Here is where she got that amazing ten which gave her 3 gold medals and the title of heroine in her country. After this big success she continued demonstrating how good she was at several world and European championships until the Summer University games became her last competition. Her soon retirement occurred when she was 22 and it was due to a hand
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The Olympics The Olympic games are among the worlds major events in which athletes from all over the world take part in different competitions which they train for night and ad to win a gold medal or even a place in the competition. The games are divided into two; the summer and winter Olympics where the host cities manage both of the Olympics and Paralympics games. The games are held every four years in different cites chosen by the International Olympic committee. These games have a history dating
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