"2011 southwest airlines case study harvard business review" Essays and Research Papers

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    Business Case Study

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    How to Write Business Case Studies By Belinda Tucker‚ eHow Contributor updated: February 7‚ 2011 [pic] Research different facets of a business to write a case study. a puzzle image by Pavel Bernshtam from Fotolia.com Business case studies provide information for corporate management‚ investors and students. Use of case studies can help solve company problems‚ attract potential investors and train business students. Writing an effect case study involves research‚ writing and analytical skills

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    Cinemex Harvard Case

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    Cinemex Cinemex is a Mexican venture started by two Mexicans (Dávila and Fastlicht) and one American (Heyman) entrepreneurs‚ which met while doing their MBA degree at Harvard University. The venture consisted in creating a new cinema experience‚ including more screens and movie prints (4-14) per theater‚ excellent seating/service and outstanding projection and sound presentations never seen before in Mexico. 1. Defining the Problems There are several decisions that need to be done as Cinemex is

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    Interco Harvard Case

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    Case Interco Introduction Interco is a shoe company founded in 1911. Its business has spread to other product through acquisitions. Equity analysts saw Interco as a conservative company that was not highly leveraged leading to high financial flexibility. This allowed the firm to repurchase share and make acquisitions when the opportunities were there. Interco has four major divisions; Apparel Manufacturing‚ General Retail Merchandising‚ Footwear Manufacturing and Retailing and Furniture and Home

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    The Decision-Driven Organization Harvard Business Review – June 2010 The subject discussed in the article “Decision–Driven Organization” is that structural reorganizations should be done based on the decisions that matter the most to the organization instead of the goals that the organization is trying to reach. The coauthors stressed on how important this issue is and that it should be taken into consideration by organizations while preparing for reorganization since. As shown in the examples

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    Assignment Questions 1. What is Southwest’s competitive strategy? What are the sources of its success? How does it make money in this business? 2. What are the foundations of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing

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    1. Would you describe this study as a process evaluation‚ outcome evaluation‚ or does it have characteristics of both? This program evaluation has characteristics of both process evaluation and outcome evaluation. Chi and Middaugh (2005) tell us that they felt it was necessary to examine the program’s process and implementation before they could adequately assess the outcomes it produced. The process evaluation dealt mostly with explaining the program consisted of a facilitator‚ chosen from members

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    Real Madrid strategy (to buying a worldwide class player)‚ planning in 2008 required worrying about the talent. Which is the talent are getting older and older. 2. Competition between professional club such as CHELSEA in buying some player‚ in this case Chelsea can bring a world class player with ‘extraordinary’ price to the club. It makes Real Madrid board worry about this condition. 3. In soccer there is an uncertainty factor‚ such as lose the match or get knockdown from the big competition. 4

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    Overview: Industry * Mature product by 1990. Little or no growth domestically (Italy) * Export market experiencing large growth (20-25% per yr in European countries) Expect 2/3 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products * Limited or no seasonal demand * Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy

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    Weaknesses of Southwest Airlines Company Overview Southwest Airlines began operations in 1971‚ with the company’s initial service taking place between Dallas‚ Texas‚ Houston‚ Texas‚ and San Antonio‚ Texas (Southwest Airlines‚ 2006). Rollin King and Herb Kelleher started the company with a simple mission focused on being different than other airlines; their chief focus was to provide on time flights at a low cost‚ along with a bit of fun (Southwest Airlines). As Welch (2005) argued‚ Southwest Airlines

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    CASE STUDY Curled Metal Inc. Engineered Products Division Marketing Management Professor João Borges de Assunção Alexandre Neves‚ student nº 153011108 Curled Metal Inc. Engineered Products Division CONTENTS The Problem Statement ................................................................................................................ 3 Demand Estimation ....................................................................................................................... 3 Cost

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