The Smart-Grid Revolution Starts in Boulder‚ Colorado Why do you imagine Xcel agreed to invest $100 million in this risky experiment? One of the benefits of investing in this $100 million project includes rerouting power around bottlenecked lines. This allows Xcel Energy to deliver electricity to areas in Boulder that have a very high demand that the previous conventional electrical grid was unable to service effectively. This smart-grid system also enables Xcel Energy to detect and reduce
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Megan Barringer – Olympic Case Study The 2012 Olympics were held in Stratford in the East of London‚ many of the events took place here. The Olympic park covered an area of 500 acres which features the new built Olympic stadium‚ the London aquatics centre‚ the basketball arena‚ the London velopark and the riverbank arena. Boxing‚ fencing‚ judo‚ table tennis etc. was in the river zone which is located both sides of the River Thames in the Thames gateway area. The central zone which includes venues
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1. Describe the elements that make up the marketing mix. For a global organization like adidas its marketing mix is tailored to specific markets. 1) Price: What is the value of the product or service to the buyer? Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price‚ but also discounts‚ financing‚ and other options such as leasing. 2) Place: Where do buyers look for your product or service? Place
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singles player‚ Lee was ranked first worldwide for 199 consecutive weeks from 21 August 2008 to 14 June 2012.[4] He is the third Malaysian men’s singles shuttler after Rashid Sidek and Roslin Hashim to achieve such a ranking (since official rankings were first kept in the 1980s)‚ and is the only Malaysian shuttler to hold the ranking for more than two weeks. Lee is a silver medalist in both the 2012 Olympic Games and 2008 Olympic Games‚ thus becoming the first Malaysian to reach the final of the men’s
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Discussion issue 2: Since the early part of 2001‚ it has been notices that Samsung has been increasingly successful in repositioning the brand of its various products a higher level competing with market leaders like Sony and Apple. Research and find out how their advertising and promotion strategy was changed to achieve these objectives. Any comments and suggestions. Answer: Samsung Group‚ belongs from South Korea‚ which is also the world’s second largest conglomerate by revenue has different
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Sustainability is the ability of a population to thrive socially and economically but without over using resources and damaging the environment for the future generations. This requires large amounts of planning and management of resources across the globe. Curitiba in southern Brazil has the 5th biggest economy of cities in Brazil. The city acts as one of Brazil’s financial hubs. Nevertheless Curitiba also has a strong manufacturing pedigree with the South American headquarters of Volvo trucks
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Affect of Olympics on UK’s Retail sector The Olympics and its Impact on UK Retail Introduction: In 2012‚ the UK hosted the Olympic Games‚ running from July 27 to August 12‚ 2012 and the Paralympics Games from August 29 to September 9‚ 2012. This report focuses on the impact this major international event will have on United Kingdom retail (Including Clothing‚ Super Market‚ Food Sector) both during the Games and long term‚ and how retailers can exploit the opportunities. Example: Clothing
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INTRODUCTION Company Profile Founded by Bavarian shoe designer Adi Dassler‚ Adidas is one of the world’s most recognized brands. From the 1950s through the 1970s‚ Adidas drove the world’s athletic shoe market with its product originality. During that time‚ Adidas grew exponentially from a small‚ German‚ family-owned business into a multi-billion dollar‚ global sporting goods enterprise. Building its brand on “passion for sport‚” Adidas prides itself on an unrelenting work ethic‚ its strong international
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Find the greatness and weakness in ads In the 2012 Nike “Find your greatness” ad‚ they use what Donna Woolfolk Cross calls “Glittering generalities” and “Plain Folks Appeal”. The ad was released during the time of 2012 London Olympic Games‚ it has drawn tons of attention from the audiences and social medias. Nike’s “Find Your Greatness” campaign carries a powerful motivational message that inspires people to achieve their own moment of greatness in life. It is not a commercial vulgar ad
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COMPANY PROFILE Billabong International Ltd. REFERENCE CODE: 41BBAC6B-451C-40A8-BD4C-8862EB1A77EA PUBLICATION DATE: 6 Apr 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Billabong International Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..................................................
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