Basketball market group. Everyone in the Basketball world knows Derrick and Adidas takes advantage of this by placing having Derrick wear everything Adidas. Another giant way Adidas is able to globalize is the London 2012 Olympics. Millions and millions of people watch the Olympics and with that many people watching the athletes perform‚ a casual hint of their product is everywhere but far. Adidas has made its mark on the Global scale‚ but at a cost. Due to the increase of demand from Adidas‚ they
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the Local Impacts of the Olympics A report on the impacts of the Olympic Games and Paralympics on host cities Dr Mary Smith London East Research Institute Working Papers December 2008 1 CONTENTS 1. INTRODUCTION 1. 2 Olympics as mega event – why they’re not just about sport 1. 3 What is legacy? Analysis and how to read the trends 1. 4 London’s background 1. 5 London’s bid 1. 6 Legacy’s legacy: heritage and the use of legacy as a policy tool for London (2012) 1. 7 Bid vs. reality 1. 8
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I1207381 Topic: LONDON 2012 Olympics legacy INTRODUCTION Olympic Games‚ the biggest sports event in the world‚ every athlete would like to join this game‚ the Olympics is a dream of every athlete. Many citizen may feel‚ the Olympics can encourage more people to play sport or to do more physical activity‚ but is it real? In this essay‚ we will try to find out how the legacy affect the participation rate of elite athlete or grassroots citizen. LOCOG Chair‚ Seb Coe(2012)‚ said: “When we bid for
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How media has influenced athletics/Olympics in the UK Media coverage of sport is widespread. By listening to commentators‚ pundits and watching replays we improve our knowledge and understanding. Participation in sports covered by the media is always higher than for those that are not. This amount of sports coverage can have positive and negative effects. The first ever Olympic games that were televised were the 1936 games‚ held in Berlin‚ Germany‚ were televised by means of closed circuit television
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For this assignment I have chosen to identify‚ research and analysis a 2012 campaign for Adidas‚ executed by John Doe UK‚ a London based PR company and Adidas’ in-house PR team. The campaign is called‚ ’Adidas Underground’ and took place in London in a short time scale‚ just two months from July to August 2012 during the London Olympics. The campaign also ran on a relatively small budget of just £15‚000 considering what it consisted of. (prweek.com) Adidas along with Nike are the most influential
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country” Can you imagine that some of the same issues that the United States has Russia is facing them today? These issues are both social and political. One of Russia’s top contenders for an Olympic medal was caught “doping” before the London 2012 game. (Russia’s Top Olympic Cyclist Caught Doping Before 2012 London Games) Someone may ask‚ “Why are drugs bad?” One‚ drugs are harmful to your body. Two‚ it would be a bad example for children that look up to this person to be role model or hero! Third
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The Olympics The Olympic games are among the worlds major events in which athletes from all over the world take part in different competitions which they train for night and ad to win a gold medal or even a place in the competition. The games are divided into two; the summer and winter Olympics where the host cities manage both of the Olympics and Paralympics games. The games are held every four years in different cites chosen by the International Olympic committee. These games have a history dating
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gender equity? Based on Olympic Games 113 years ago‚ in 1900‚ the first women participated in the Olympic Games‚ 22 women participated in the two events‚ Tennis and Golf for female athletes. After another four years‚ in 1904 the first medals were given out to the champions of the 6 participants‚ which now also had the chance to compete in Archery. In the London Olympics 2012‚ there were over 302 events and on 140 of them women were permitted to compete. That’s why these Olympics are often referred to
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The Smart-Grid Revolution Starts in Boulder‚ Colorado Why do you imagine Xcel agreed to invest $100 million in this risky experiment? One of the benefits of investing in this $100 million project includes rerouting power around bottlenecked lines. This allows Xcel Energy to deliver electricity to areas in Boulder that have a very high demand that the previous conventional electrical grid was unable to service effectively. This smart-grid system also enables Xcel Energy to detect and reduce
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References: BBC. (2012). London 2012: G4S ’s Nick Buckles regrets taking contract.Available: http://www.bbc.co.uk/news/uk-18866153. Last accessed 2nd February 2013. Getz‚ D (2007) Event studies; Theory‚ research and policy for planned events. Oxford Glenn Bowdin‚ 2006. Events Management. 2nd Revised edition. Butterworth-Heinemann Rio2016 (2012) Candidate bid http://rio2016.com/sites/default/files/parceiros/candidature_file_v1.pdf
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