ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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FOOD TECHNOLOGY HSC COURSE AUSTRALIAN FOOD INDUSTRY Sydney Fish Market Joanne Pan 12FT Sydney Fish Market Sydney Fish Market (SFM) is Australia’s premier seafood centre of excellence and authentic fishermen’s market. It is the largest fish market in the southern hemisphere and the second largest in the world for range of species. It was established by the NSW government in 1945. The selling of seafood was regulated by the government from 1945 to 1999 and the seafood that was landed
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Report Overview China Shipbuilding Industry Report‚ 2012-2014 released by SinoMarketInsight predicts that the accomplished shipbuilding output in China will reach bulk cargo ships 300.3 million DWT‚ oil tankers 39.4 million DWT and container ships 103.7 million DWT by 2013. From January to August of 2012‚ there were 1‚636 shipbuilding enterprises each with annual sales of over RMB20 million in China‚ all of which accompished gross industrial output value of RMB519.4 billion with a year-on-year
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Ice Cream Market in the US 2014-2018 The Ice Cream market in the US comprises the Take-home‚ Impulse‚ and Artisanal Ice Cream segments. The Take-home Ice Cream segment led the market in 2013 with a 63.68 percent share. Increase in disposable income and impulse purchases‚ the introduction of new flavors‚ and the high demand for ice cream products drive the consumption of ice cream products. Though the consumption of ice cream is increasing‚ the market’s mature nature will cause it to experience
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Global Pet Food Market 2012-2016 TechNavio’s Analysts forecast the Global Pet Food market to grow at a CAGR of 6.35 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in urbanization which has increased the purchasing power of people. The Global Pet Food market has also been witnessing a rise in the number of nuclear families. However‚ health issues faced by pets often restrict people from keeping pets in their homes and could pose a challenge
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Journal of Natural Sciences Research ISSN 2224-3186 (Paper) ISSN 2225-0921 (Online) Vol.2‚ No.4‚ 2012 www.iiste.org Study on the contents of bottled mineral water of various brands in Malaysia K.Kabilan1‚ K.Mughilan2‚ R.Sivaneswari3 Tunku Azizah National Primary School1‚2 Bandar Indera Mahkota‚ Kuantan‚ Pahang & No.15‚ Lorong IM 8/34‚ Taman Mahkota Putra3 Kuantan‚ Pahang‚ Malaysia *Email: kabilan2000@hotmail.com Abstract Mineral water has becomes very popular and is a necessity in the present
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Marketing Research 13 Conducting Surveys Contributors: Bonita Kolb Print Pub. Date: 2008 Print ISBN: 9781412947978 Online ISBN: 9780857028013 DOI: 10.4135/9780857028013 Print pages: 212-226 This document has been generated from SAGE Research Methods Online. 13.1.1 Researcher-administered surveys When conducting researcher-administered surveys researchers or their assistants ask the questions and complete the questionnaire forms. The primary methods of conducting researcher-administered
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Tuna Market Report Overview: The market is currently trading in the Far East. Down considerably from the highs we saw over the summer period (where prices reached USD$…). However‚ at current levels is still regarded as very high… Traditionally raw material prices fall from about this point (end Oct) through to Dec. When they do and we get a “buying window” which is usually when raw material prices fall to around for a brief period of time‚ prices then sharply rise‚ so it is important you
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Alibaba’s Yu’ebao‚ Baidu’s Baizhuan‚ Tencent’s Li Cai Tong have all become the mainstream internet financial products in China. View Complete Report @ http://www.chinamarketresearchreports.com/114798.html . In China‚ most of the existing internet financial products are‚ in essence‚ monetary funds‚ like Yu’ebao docked with TianHong Income Box Money Market Fund‚ and Baizhuan docked with ChinaAMC Cash Income MMF E. Many internet financial products have realized T+0 monetary fund redemption‚ characterized
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The global antimicrobial coatings market is expected to reach USD 4‚520.3 million by 2020‚ according to a new study by Grand View Research Inc. Growing demand for medical device coatings is expected to remain a key market driver over the next six years. In addition increasing market penetration of indoor air quality products‚ mainly in the U.S. is also expected to have a positive impact on the market over the forecast period. Stringent regulatory scenario‚ primarily in Europe and U.S. on account
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