National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of their Olympic sponsorship. Design/methodology/approach – A multiple case study analysis was employed‚ for which data were collected through semi-structured interviews. The study sample included seven of the ten Grand National Sponsors that signed agreements with ATHOC‚ the Organizing Committee of the 2004 Athens Olympic Games. Data analysis was organized
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open its first “Green Store” in Beijing before 2008 Olympic Games [1]. The Green Store was a new concept which indicates application of environmentally friendly processes during building and operating the market. Establishing a green store will not only provide sustainability through waste reduction but also decrease costs of the company. Furthermore‚ green store will be a good way of advertisement for attracting potential customers during Olympic Games. Monaco believes that it will increase their
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Planning Stage 1. SMART Objectives of the project The report will be accomplished before 30th December‚ 2011. So I have fifteen week to do the research on Lenovo’s promotion strategy in China and how these promotion strategy can bring benefits to the company or satisfy the customers’ needs. 2. Statement of Issues to be investigated The issues to be investigated are to analyses the promotion strategy of Lenovo in Chinese market
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the first Malaysian woman to win an Olympic medal. Then of course we must also salute Lee Chong Wei. Chong Wei fought all the way in the final against Lin Dan with intensity and focus that we have not seen for a long time. He entered the arena like a valiant gladiator and emerged a true hero. After that game‚ we can all say that Chong Wei is one real Malaysian hero‚ even minus the gold medal. The way Chong Wei carried himself in the months before the Olympics‚ diligently training while nursing
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substantial environmental damage if the development of the necessary infrastructure is not properly handled‚ in particular the waste and pollution it creates. In addition‚ the detrimental nature of hosting grand sporting events‚ such as the 2004 Olympics in Athens‚ brings a terrifying threat of a similar economic downfall. Furthermore‚ the people of the Gold Coast have expressed concern with the strikingly high amount of tourism
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Michael Jordan once said “I’ve failed over and over and over again and that’s why I succeeded.” If you don’t even try in life you will never be successful. When you want to be successful as bad as you want to breathe then you be successful. Success is about developing personal wisdom and competence or what could be called personal mastery in the field you want to succeed in. Nothing is ever impossible to accomplish in life. You have to be determined that you can do the impossible. If you have determination
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This week’s text about culture and socialization was striking. Whenever I venture out of my comfort zone for writing‚ I will communicate my approach to guide the organization and harmony of my content. After reading the material and composing my response‚ I plan to: (a) share my personal analysis of how the United States handles aging; (b) recall the myths I heard while parenting my firstborn son; and (c) explain my belief that one’s achievements within a culture can delineate success across societies
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The Olympic Games to pay tribute to Zeus. Like our Olympics today‚ competitors come from all over to play in the games. The games were made to bound together the Greek city-states. Safe travel was given to all setting out to the site‚ for the period of the games. The site was comprised of a stadium where the games were played and where various sanctuaries were found. The place of worship to Zeus here was basic in the early years‚ however as time passed by and the recreations expanded in significance
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Basketball market group. Everyone in the Basketball world knows Derrick and Adidas takes advantage of this by placing having Derrick wear everything Adidas. Another giant way Adidas is able to globalize is the London 2012 Olympics. Millions and millions of people watch the Olympics and with that many people watching the athletes perform‚ a casual hint of their product is everywhere but far. Adidas has made its mark on the Global scale‚ but at a cost. Due to the increase of demand from Adidas‚ they
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beautiful golf course. My favorite activity‚ however‚ is the laser show. The laser show takes p lace on the face of the mountain. Many shows take place on the holidays‚ such as July 4th. Stone Mountain Park is also a main focal point for the 1996 Olympics. There will be seven events taking place in the park. I definitely won’t miss that attracti on! Last‚ but definitely not the least‚ is the exciting Atlanta Braves Stadium. I spend most of my time there when visiting Atlanta. The
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