begin. It is the most interesting and the most spirited part of the whole event. Immediate preparation for the day commenced two days prior to the event. Different works such as‚ the preparation of the welcome gate‚ pandel‚ flag post‚ tracks‚ Olympic torch‚ decoration of the area‚ arrangement of the prizes‚ etc.‚ were allotted to the different houses for completion. On 19th Oct‚ the final touches were given to the preparation and last rehearsals were held for the inaugural function and the cultural
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disappointing performance of the Indian athletes and players in the Olympic‚ has made the people to think about the condition of sports in India. Despite our huge size in terms of population‚ we have not been able to leave our impact on international sports. Otherwise also Indian sports has not been able to achieve the standard which they were supposed to achieve. Athletes have been much below the standard and since the Olympic games started India has been able to bag hardly a few gold medals. Moreover
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Implicit side of the Olympic Games: The Past‚ Present and Future of Olympic Marketing. Summary: This dissertation is dedicated to the analysis of Olympic marketing as the implicit side of Olympic movement; evaluation of past‚ present and future profiles of Olympic marketing. Research literature review There’s a list of research papers dedicated to commercialization of sports in general. At the same time‚ there’s apparent deficit of studies‚ dedicated directly to the problem of Olympic marketing‚ due
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everywhere. All of these iconic symbols belong to one of the most famous sporting events known to man; the Olympic games. The rings‚ standing for the five continents‚ the motto‚ which is translated to “higher‚ faster‚ stronger”‚ and the classic ritual of lighting the flame are all modern day Olympic symbols that represent the 17 days of high intensity sport and competition. However‚ the Olympic games have not always been what they are today. Originally developed by the Ancient Greeks‚ the sports games
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aspects help to shape the Modern Olympic Movement. They all helped to form the Olympics we know today. The political controversies‚ social issues; including discrimination among sexes‚ and the economic boost were all three big factors in shaping this movement from 1892 to 2000. The idea of the Olympics was not completely accepted in all governments. Many members of the Modern Olympic Movement were trying to persuade their countries of the benefits of the Olympics. As shown in document one‚ the
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Sponsoring London Olympics 2012 3 McDonald’s Publicity Crisis 3 Why Choose Olympics 3 A Success Sponsorship 4 How McDonald’s Define Brand Elements 4 Adding Value to the Brand by Special London Olympics Logo 5 Associating Brand Elements with Healthy and Environmental Concept 6 Building Emotional Connections 7 Communicating the Brand 8 Integrated Marketing Communication 9 Tailored Promotions 11 Conclusion 11 Bibliography 12 McDonald’s Sponsorship in London Olympics 2012 - How the
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How media has influenced athletics/Olympics in the UK Media coverage of sport is widespread. By listening to commentators‚ pundits and watching replays we improve our knowledge and understanding. Participation in sports covered by the media is always higher than for those that are not. This amount of sports coverage can have positive and negative effects. The first ever Olympic games that were televised were the 1936 games‚ held in Berlin‚ Germany‚ were televised by means of closed circuit television
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Olympics DBQ The original intent of the Olympics was to bring peace to the warring regions of Greece through national unity and awareness. The modern Olympic Games‚ which began in 1892‚ changed the goals of the athletic competition because of the international movements surrounding women’s rights‚ the tensions that wars and social issues put on nationalism and political identities‚ and the economic gains that came with the Olympics. The women’s rights movement saw a dramatic increase in the
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Assignment 1 Presented to Michelle Ford Prepared by Kaiheng Xu April 6‚ 2010 TABLE OF CONTENTS PURPOSE OF PAPER -------------------------------------- 1 INTRODUCTION Brief definition of sustainability Economic impacts Social impacts Environmental impacts Political issues Natural disasters -------------------------------------- 1 ----------------------------------- 2‚ 3 ------------------------------------3‚ 4 ------------------------------------4‚ 5 ------------------------------------5‚
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Healthy Living: Detailed Review Page 5 What is Healthy Living? Page 5.1 How can the Olympic Games make people health conscious? Page 5.2-6 One year Later: Did the public absorb the healthy living concept? Page 6-7 Evidence
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