Michael Trusov‚ Randolph E. Bucklin‚ & Koen Pauwels Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members‚ outbound WOM can be precisely tracked. Along with traditional marketing‚ WOM can then
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1st Lecture: Finding the Ideal Job Review of the book «What colour is your parachute?» By Barbara Kleppinger You are out of work. You hate your job. You aren’t satisfied with your career. You are looking for your first job. Where do you start? If you are like most Americans‚ you’ll probably send your resume to a lot of companies. You may answer newspaper want ads every Sunday. Or you might go to employment agencies. But experts say you won’t have much luck. People find jobs only 5 to 15 per cent
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The History of a word | The N-word | Martin Coyle Greg Doyle Cultural Studies
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written word inferior to the spoken‚ and much of the frustration experienced by novelists is the awareness that whatever we manage to capture in even the most transcendent passages falls far short of the richness of life. Dialogue achieves its power in the dynamics of a fleeting moment of sight‚ sound‚ smell and touch." -excerpt taken from Gloria Naylor’s ’The Meanings of a Word’. Words The first sentence of this excerpt can have several interpretations‚ depending on which synonym of the word ’language’
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3 11/16/13 Major Essay: Compare and Contrast Pictures and Words Movies have long been struggling to capture a book in pictures and sound and have long been failing. So much more can be put into a few pages of a book than ten minutes of a movie‚ and books can be much longer without the author worrying about the reader losing interest. Anyone who has read and liked the book before going to see the movie will automatically find the book to be far better than the movie simply because the movie is
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Open and Closed Word Classes Some word classes are OPEN‚ that is‚ new words can be added to the class as the need arises. The class of nouns‚ for instance‚ is potentially infinite‚ since it is continually being expanded as new scientific discoveries are made‚ new products are developed‚ and new ideas are explored. In the late twentieth century‚ for example‚ developments in computer technology have given rise to many new nouns: Internet‚ website‚ URL‚ CD-ROM‚ email‚ newsgroup‚ bitmap‚ modem‚ multimedia
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This book is inspired by just such a cross-cultural encounter as that between Kamal the border raider and the Colonel’s son of the Guides. In the first chapter the author recounts a conversation that he‚ a biologist studying bird evolution‚ had in New Guinea in 1972 with Yali‚ a local politician preparing his people for self-government‚ which culminated in the searching question ‘Why is it that you white people developed so much cargo [goods] and brought it to New Guinea‚ but we black people had
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Mary Sherry in her article “In Praise Of The “F” Word.” claims that the school system flaws in actually teaching the students what they need to learn; instead they just pass the students so they don’t have to deal with them anymore‚ ultimately cheating them and their future. She also claims that the consequence of failing is a beneficial teaching tool. Sherry‚ as a teacher‚ has seen two students stating that they regret doing drugs and party instead of learning; both were still passed on to the
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To be honest‚ I hadn’t heard the name before‚ Ismat Chughtai‚ though it sounded vaguely familiar. So I gladly picked up her “memoirs”—no‚ I wouldn’t define the book as an autobiography—more so because it is the work of an Indian woman‚ trying to create an identity for herself in a time when it not only seemed difficult‚ but improbable. Like I mentioned‚ it is not really an autobiography‚ but more like an account of her life growing up in Jodhpur‚ and also in Aligarh and Lucknow‚ where she studied
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Name of Assignment: How I will develop sight word knowledge in my instructional programme. Introduction Sight words are words which are recognized on sight and do not require any analysis. Sight word knowledge refers to the ability to recognize the pronunciation of words automatically without conscious application of other decoding strategies (Leu and Kinzer‚ 1999). One of the benchmarks of a good reader is fluency. LaBerg and Samuels‚ 1976 define fluency as the process of automatically
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