The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Between 1945 and 1997‚ Hong Kong underwent a relatively large political and institutional transformation. Especially after the signing of the Sino-British Joint Declaration‚ the pace of political transformation process was speeded up. In my opinions‚ the resumption of sovereignty did help Hong Kong move towards the process of political modernization. To explain why the turning back of Hong Kong could boost the political progress in our city‚ we should first know what is the definition of political
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I agree that Hong Kong is an attractive place for tourists. In this essay‚ I will give reasons why I think so. First of all‚ Hong Kong is a shopping and eating paradise. There are a rich variety of shops and cuisine in this small city. Tourists can buy high quality products from other countries such as digital cameras‚ beauty products and electronic appliances. In addition‚ tourists can also sample different kinds of food from different countries for example Japan and India. Korean food is also
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Value Chain Management –BUSI 1330 A Study of HRM in PCCW of Hong Kong October 29‚ 2012 A Study of HRM in PCCW of Hong Kong Contents 1. Executive Summary 2. Introduction 3. History of telephone service in Hong Kong and PCCW 4.1 Mission 4.2 Core values 4.3 Corporate strategy 4. Human resources strategy and policies 5.4 Building a professional team 5.5 Room for promotion 5.6 Open communications 5.7 Stability of working environment
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Singapore-Hong Kong Exchange Programme This Singapore tour is the most interesting trip I have ever had. At first‚ I just expect I could improve my English through this tour. But I have got more than I expected‚ for example friends‚ and knowledge. After this tour‚ I discovered that there are many differences between Hong Kong and Singapore. For example the education‚ students in Hong Kong always have stress because we have lots of homework. But in Singapore‚ they don’t have much homework.
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Goretti Wong 6B (27) Say NO to drugs Drug abuse is on the rise among young people in Hong Kong which is a serious and alarming phenomenon that every one of us should face squarely to. Before we figure out ways to help them‚ we must first understand the reasons for teenagers to take drugs. Peer influence is the dominant reason for teenagers to take drugs. Usually‚ friends among a group share same interests and their behaviors are expected to be consistent with one another. At the same time
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recommendations. Service Quality in the Hong Kong Disneyland In the Hong Kong Disneyland‚ the staff’s service quality is ideal for visitors holistically‚ but the minority of staff are unsatisfactory in their working performance and too long working hours while lack of rest for staff. It is concerned for their working problems. Some visitors claimed that they were impolitely treated by the staff in the Hong Kong Disneyland. After that‚ the company warned the staff and apologized
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exports from Hong Kong‚ and hence its status as an IFC. JEL Classification Numbers: F21; G15; G28 Keywords: International financial centre; financial services exports; financial sector FDI Author ’s E-Mail Address: lcheung@hkma.gov.hk; vyeung@hkma.gov.hk 1 The authors are grateful to Hans Genberg and Dong He for their valuable suggestions and comments. The views and analysis expressed in this paper are those of the authors‚ and do not necessarily represent the views of the Hong Kong Monetary Authority
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rnrmarketresearch.com/luxury-goods-in-hong-kong-china-market-report.html Luxury goods experienced a slowdown in current value growth for 2012 against 2011‚ largely attributed by the unstable economic conditions brought about by the 2011 Euro crisis as well as the slowing down of the Chinese economy. While consumers’ sentiments were still relatively strong‚ spending continued to tilt towards a more cautious end. Depreciation of Euros also saw more consumers heading to Hong Kong for holidays and in turn purchasing
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1. The main attraction within Hong Kong Disneyland is the park called Adventureland. It is the biggest of all the parks within Hong Kong Disneyland. It has many attractions‚ it features a large island area home to Tarzan’s tree house‚ which compares to the Rivers of America in the Magic Kingdom. It also has a popular “Festival of the Lion King” show. The park is made up of four themed parks which consist of Main Street‚ U.S.A‚ Adventureland‚ Fantasyland and Tomorrowland. The park also plans to expand
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