in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Benefits from using the Internet What is the Internet? The Internet is the mechanism or matrix that connects networks around the world to each other and is generally referred to as the World Wide Web. Since the conception of the Internet‚ those who are not afraid to learn or try something new have benefited greatly in many ways. Businesses as well as individuals reap the benefits from using the Internet on a daily basis. Since the invention of IP‚ or in other words‚ Internet Protocol (Microsoft)
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General purpose : To inform my audience about plastic Specific Purpose : To inform my audience the benefit of using plastic furniture Central Idea : Using plastics furnitures are affordable‚ convienient and environmentally friendly. INTRODUCTION I.We have seen‚ in the recent days‚ a rise in the number of people opting for plastic furniture. II.You could also find yourself attracted in the same direction‚ but wanting to know why exactly you should buy plastic - and not wooden furniture for instance
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PUBLIC TRANSPORTATION BENEFITS Public transportation in the United States is a crucial part of the solution to the nation’s economic‚ energy‚ and environmental challenges - helping to bring a better quality of life. In increasing numbers‚ people are using public transportation and local communities are expanding public transit services. Every segment of American society - individuals‚ families‚ communities‚ and businesses - benefits from public transportation. Public Transportation Consists
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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The Benefits And Risks Of Using Facebook Facebook as we all know is a social networking website launched in February 2004. Its aim was that users can add people as friends‚ send them messages and update their personal profiles to notify friends about themselves Some of the Benefits are: * Facebook is considered a social networking site and‚ if used as such‚ can be a good way to make connections with people with similar interests and goals. Facebooking can be a way to connect with or "meet"
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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