Unit 3: Investigating Marketing Section C Rosie Boymbo Introduction In this section‚ I will give a detailed explanation of the marketing mix and why it is used in businesses. I will be giving a detailed analysis’ of the Product‚ Pricing‚ Place and Promotions. This section is based on about how I found my target market and then fulfilling their wants and needs. Marketing Mix Marketing mix: ‘Provides a recipe for effective marketing’: tutor2u.net Marketing is the term used to describe a range
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DATE SET: 3/12/12 DATE OF SUBMISSION: LEARNING OUTCOMES: 1‚ 2‚ 3 & 4 LO1 Know the range of different businesses and their ownership . LO2 Understand how businesses are organised to achieve their purposes LO3 Know the impact of the economic environment on businesses LO4 Know how political‚ legal and social factors impact on business. Scenario: You work as a junior journalist for a newspaper which is planning to run a feature article on UK businesses. You have been
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Communication and intercultural business has been and still is an intricate part of understanding and conducting business with individuals of different cultures. Ever since early business dealings of the past when English explorers used to sail the seas in search of raw materials and spices‚ intercultural business dealings and understanding of other cultures has been the key element in business negotiations. Understanding the way other cultures interact with each other‚ their beliefs and views‚ and
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In this part of assignment‚ I will be explaining the issues a business would need to consider to go online. I have chosen a business called Hot-wishes which my colleges and I are going to do in about 5 month’s time. If this business decided to go online‚ it would need to consider these issues: 1. Planning issues: Suitability of the business for an online operation – Deciding‚ whether it is a good idea to operate our small business online. ‘Hot-wishes’ would decide to go for it as we could increase
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Effect of Ratio Profitability: Return on Asset (ROA) and Return of Equity (ROE) to Stock Price of PT Bank Central Asia (BCA) Tbk. Ratio profitability‚ Return on Asset (ROA) and Return of Equity (ROE)‚ of a firm is used as one of parameters for investor to decide whether they want to invest or not. The following table consists of ROA and ROE as well as the stock price of PT Bank Central Asia (BCA) Tbk.‚ as one of the largest bank in Indonesia‚ from year of 2002 up to 2011. Table 1. ROA‚ ROE
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Managerial Economics & Business Strategy Chapter 4 The Theory of Individual Behavior McGraw-Hill/Irwin Copyright © 2010 by the McGraw-Hill Companies‚ Inc. All rights reserved. Overview I. Consumer Behavior – Indifference Curve Analysis. – Consumer Preference Ordering. II. Constraints – The Budget Constraint. – Changes in Income. – Changes in Prices. III. Consumer Equilibrium IV. Indifference Curve Analysis & Demand Curves – Individual Demand. – Market Demand. 4-2 Consumer
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What is a stake holder in a business? A stake holder in a business is somebody that can affect or be affected by the actions of the business. Businesses have several stake holders each. Anybody associated with a business can be a stakeholder of that business in some way. Who are the stake holders at Morrisons PLC? External Stakeholders- The customers- The customers of Morrisons PLC are a big stakeholder in the company. It is because of the customers that the business is able to function. The customers
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Marketing Techniques P1 & M1 1. Examine the marketing techniques below‚ explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses) |Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s | | | | | |Growth Strategies
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Problem Statement: The main problem in this case “Bottling at Creemore Springs Brewery” is that will the cleaning of the bottles change to be in the house cleaning or maintain its current method of cleaning with a contractor. Having Thompson and Fuller responsible for the decision to be made‚ which have to be a strategic one or it will effect the long term profitability and success of the company. They have to make the company be more productive and efficient. Problems/Sub problems/Issues:
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Profits Sky High within the Flying Industry Executive summary The purpose of my brief report is to analyse the environment surrounding the Airline Industry in New Zealand. It will concentrate on the competitiveness within the airline industry; the agreements airlines have made to increase revenue as much as possible and the major costs within the industry. It will deliver information about how the airline industry makes profits
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